We are pleased to announce that we have been nominated for not one, but two Popai awards.
Popai UK and Ireland aim to recognise the very best in Point of Purchase at retail. The annual competition is judged by Popai and a judging panel comprising senior marketing personnel from the UK and Ireland’s most successful global brands. Enrants who were considered most deserving were announced as shortlisted, at the recent Marketing Week Live conference, at Olympia London.
Andy Scott, CEO at Vivid Brand said: “We are really proud to be shortlisted for two awards by Popai. The SAB project was both fascinating and challenging. We took the category from beer crates on the shop floor and developed this into a consistent, unified category that immersed the Shopper in the world of Beer and Lager. We were given creative direction over the entire job; from the concept, shopper marketing planning, shopper communication, to the design of the graphics, fixtures, fittings and materials. I am sure this is why we have achieved such a great result. The Philips job required us to elevate the brand’s visibility and presence in a busy Chinese shopping environment and we did this by producing a very chic Philips shop in shop, keeping true to the brand and considering the information and touchpoints the Shopper needed as they browsed the range. We are thrilled to be recognised for some of the great work we’ve produced this year and it’s always good to be kept on our toes.”
Vivid Brand will be attending Popai’s official awards presentation ceremony on 1st October at the Hilton Park Lane, London.
See our nominated work here:
Category 15a) for the SAB Miller Interspar shop
Category 9) for Philips Small Domestic Appliances