• Clock Watching

    Posted September 27, 2011 By in Vivid Blog With | No Comments Clock Watching
    Dominic Wilcox has used a collection of vintage mechanical watches to create miniature time-based sculptures.  Wilcox explains he “wanted to create a series of scenes and fleeting moments both observed and imagined.” This work was commissioned by Dezeen magazine, to be showcased during the London Design Festival.

  • All that glitters is Swarovski

    Posted September 26, 2011 By in Vivid Blog With | No Comments All that glitters is Swarovski
    We at Vivid Brand have been watching Swarovski’s brand and style evolution from the 80′s, when they were known primarily for their cute but slightly tacky crystal collectibles (who doesn’t need a crystal hedgehog after all?) to their current incarnation today, as fully fledged sparkly style setters and an aspirational, premium brand renowned for their stunning crystals. Swarovski’s have just launched a new TV/Cinema Ad and we at Vivid Brand are divided. On the one side, it is seen as lacking credibility and relevance for the Swarovski brand and on the other as a breathtakingly ethereal masterpiece, both beautiful and forward thinking. We were particularly impressed by the scale of the production and the art direction that is reminiscent of the acclaimed photographer Tim Walker. If you haven’t already see this, click here to watch it now. The ad was integrated with a Treasure Hunt in London, to promote the featured ring used in the TV and press campaign. Those competing could win a holiday to Florence and a visit to the Austrian Swarovski factory. Vivid Brand registered, but were unable to take part as we did not have the right phone and operating system and so could not download the ...

  • Design your own Absolut Vodka bottle

    Posted By in Vivid Blog With | No Comments Design your own Absolut Vodka bottle
    We’re having fun with Absolut’s Vodka’s new Absolut Blank app. Create your own designs, using sound, blowing in the microphone or by uploading your own images. Then name your bottle and send to the gallery.     To download the Absolut Blank App for the iPad, click here  Send us links to your creations!

  • Burberry uses twitter at London Fashion Week

    Posted September 23, 2011 By in Vivid Blog With | 1 Comment Burberry uses twitter at London Fashion Week
    We were interested to see Burberry harnessing the power of social networking at London Fashion Week to showcase their new collection this week. The fashion house developed a “Tweetwalk” with Twitter where backstage Twitpics of every outfit were taken and shared with Burberry’s Twitter followers before the models had even stepped onto the catwalk in the marquee in London’s Hyde Park. Photos of the FROW and attendees can be scrolled through: Burberry also streamed the catwalk show live in HD through burberry.com and Facebook. In addition, livestreams were formatted for viewing on the Chinese social networks Sina Weibo and Youku, as well as for smartphone and tablet platforms. http://www.youtube.com/watch?v=JmjJuEBrDZI&feature=youtu.be  

  • Pizza Express re-brands after 42 years

    Posted September 19, 2011 By in Vivid Blog With | No Comments Pizza Express re-brands after 42 years
    Hearing the news that Pizza Express had launched a new concept restaurant, we popped down to Kings Cross to check it out. Having kept the same branding for 42 years since launch, we were intrigued to see how the new brand would be developed. From the outside, it is apparent that Pizza Express have made some noticable design changes and an A-board on the pavement informs us of the changes that await inside. The front of the restaurant features floor to ceiling glass panels that allow you to see the buzzing conversations and ambience within. In fact you can see straight through to the back, where the new open kitchen showcases the Chefs at work. Pizza Express (PE) have kept the core design of their logo, but refreshed it with the addition of striking monochrome stripes, inspired by the stripey shirts of traditional pizza makers (pizzaiolos) in Italy. It’s certainly impactful and very distinctive. The stripes are followed through in the the interior, with walls clad in shiny black and white ceramic tiled stripes and bold stripey lampshades hanging over the cosy red booths. These red booths have been introduced to foster the social element of eating out and to ...

  • Star Wars BT Tower Lightsaber illuminates the night sky

    Posted September 15, 2011 By in Vivid Blog With | No Comments Star Wars BT Tower Lightsaber illuminates the night sky
    The force was certainly with us in London tonight, as Fox Home Entertainment exploited the characteristics of the BT Telecoms tower to transform it into a Lightsaber. As dusk fell, C3PO flicked a switch and blue light shot up from the top of the building, lighting up the sky across London for one night only and causing everyone within a miles radius to look up in awe.  The promotion was developed to support the release of Stars Wars: The Complete Saga, releasing on Blu-Ray this week and culminated with a star studded party at the BT venue  tonight. A simple and clever experiential idea, executed brilliantly. The Star Wars theme tune or lightsaber humming would have completed the effect for me.  For Star Wars Fans: feast on our favourite lightsaber fight: Yoda Fight Scene, Star Wars Episode III  

  • Ocado’s ‘pop up shop window’ Review

    Posted September 13, 2011 By in Vivid Blog With | 1 Comment Ocado’s ‘pop up shop window’ Review
    Following much PR coverage of Tesco Korea’s underground shopping barcode trial, I took a trip to see Ocado’s version in London.  One of the empty stores at the shiny One New Change shopping centre at St Pauls, had temporarily been transformed into a  ‘Window Shopping’ grocery store, by papering over the windows with images of grocery product and mobile scanable barcodes. The idea is that you open up your Ocado app, scan the barcode of the product you want to buy and create your virtual shopping list on your iPhone or iPad. You then checkout online and your groceries are delivered to you at home. Interesting idea. I’m already a fan of Ocado and the Waitrose brand and as a busy professional I’m also attracted to anything that makes shopping more convenient. So I was excited to see how Ocado would employ technology to deliver something over and above a traditional grocery or convenience store. Unfortunately, I almost passed the whole store by. It was quite dark and I had a perception this would be a ‘wow’ store, of innovation, sound and interactivity. At the very least, some promo girls and boys would have helped to attract some attention and ...

  • These nails were made for walking….

    Posted September 12, 2011 By in Vivid Blog With | No Comments These nails were made for walking….
    Chanel’s nail varnishes regularly reach iconic status (Pulp Fiction Rouge Noir anyone?)  and fans wait with baited breath to hear about the latest ‘ hot’ shade to launch. Chanel are currently running this fabulous movie, brilliantly shot, edited and produced by Les Telecreatures, to promote their best selling and new range of shades, using the nails as if they were stylish shoes in a cabaret performance. Both gorgeous  and fun to watch and creatively impactful.    watch?v=HIy2siIfiMc&feature=player_embedded      

  • Spicy Meat Feast for you Sir!!!

    Posted By in Vivid Blog With | 1 Comment Spicy Meat Feast for you Sir!!!
    This campaign uses a refreshing approach to advertising a fast food company that is fun and playful and a million miles away from the annoying leaflets that gather in piles on your doorstep. The door viewer is a new ‘media’ from Papa John’s, aimed at promoting and reminding consumers of their company – capitalising on the emotive joy of seeing your pizza delivery boy standing on your doorstep.  

  • Canon Paint Sculptures

    Posted September 6, 2011 By in Vivid Blog With | No Comments Canon Paint Sculptures
    Visually stunning 3D sculptures of paint, reacting to sound. Created in collaboration with the biochemist and photographer Linden Gledhill, these ‘sculptures’  are more like time-lapse paintings commissioned for Canon‘s Pixma brand. The campaign was intended  to celebrate the beauty of ink at a time when image-capture has gone almost entirely online.  

  • Shadow Art

    Posted By in Vivid Blog With | 2 Comments Shadow Art
    A beautiful project that expresses form as shadows. Looking at the apparently random piles of rubbish and waste, it’s hard to imagine how stunning and intricate the shadows they cast, could be.    

  • Sharing Data

    Posted By in Vivid Blog With | No Comments Sharing Data
    This is a really nice idea that encourages people to share data and information in a very unusual way. You begin by cementing a usb into a wall and download something you think is interesting or want to share. Next, someone can come along and download this and in turn add something to the usb. A really interesting way of bringing people together and spreading the word!  

  • Plastic Bag Street Art

    Posted By in Vivid Blog With | No Comments Plastic Bag Street Art
    As the subway puffs out air through vents in the pavement, these plastic bag street sculptures by Joshua Allen Harris, are inflated and billow around on the street. As these pieces of art rely on the underground ventilation system, they appear at random intervals and often surprise passers by.          

  • A very British response to the London Riots

    Posted August 26, 2011 By in Vivid Blog With | 3 Comments A very British response to the London Riots
    Even amongst the anarchy of the London Riots and with the threat of extreme vandalism surrounding the community, this retailer has used intelligence and humour to communicate that they are still open for business today. We applaud them.   

  • If Pantone were a building…

    Posted By in Vivid Blog With | No Comments If Pantone were a building…
    … it might look something like this!     Photography and props by Maurice Scheltens & Liesbeth Abbens.

  • No animals were harmed in the production of this blog post!

    Posted By in Vivid Blog With | No Comments No animals were harmed in the production of this blog post!
    An interesting approach from Lifebuoy; a brand of soap containing phenol, originally marketed by Lever Brothers in England, since 1895. Below are images from their recent advertising campaign – encouraging you to wash and consider what you have been touching. Slice of toast coming up….         

  • Artwork from waste

    Posted By in Vivid Blog With | No Comments Artwork from waste
    Illustrator Kyle Bean has created an unusual series of portraits by setting down his pencil and instead using his pencil shavings to create images. Collecting the discarded remnants of a coloured pencil, Bean skillfully arranges the debris to reflect variations of tone, and even specific facial details, in these amazing and very life-like portraits. Created for Wallpaper’s ‘Handmade issue’, these fun portraits are depictions of the contributors to the edition, and portray their subtle impressions with just a few precisely placed layers of pencil shavings. Each textured portrait is formed using a different pencil crayon, where amazingly one single color creates an effect with significant depth.                          

  • Siete Pecados – Packaging

    Posted August 12, 2011 By in Vivid Blog With | No Comments Siete Pecados – Packaging
    “A Series of wines inspired by the Seven Deadly Sins. The design of the bottles reflect each one of the sins visually. Fall into temptation.” Designed by Sidecar | Country: Spain http://lovelypackage.com/siete-pecados/#more-18981            

  • Writing without words

    Posted August 2, 2011 By in Vivid Blog With | No Comments Writing without words
    Stefanie Posavec’s maps capture something above and beyond that of the others. Rather than mapping physical geography, her maps capture regularities and patterns within a literary space. The pieces featured in On the Map focused on Kerouac’s On the Road. The maps visually represent the rhythm and structure of Kerouac’s literary space, creating works that are not only gorgeous from the point of view of graphic design, but also exhibit scientific rigor and precision in their formulation: meticulous scouring the surface of the text, highlighting and noting sentence length, prosody and themes, Posavec’s approach to the text is not unlike that of a surveyor. And similarly, the act is near reverential in its approach and the results are stunning graphical displays of the nature of the subject.

  • PopShot Magazine

    Posted July 12, 2011 By in Vivid Blog With | No Comments PopShot Magazine
    Popshot is a bi-annual small art publication “intent on hoodwinking poetry back from the clammy hands of tweed jackets and school anthologies”. Popshot looks to celebrate the poetry of today and tomorrow with the whimsical arms of illustration wrapped tightly round it. Started on a shoestring budget from the kitchen of an Oxford flat, with unknown contributors, no adverts or sponsors and within only four issues Popshot became the first UK poetry magazine ever to gain worldwide distribution. “We are of the thought that the future of poetry is even more exciting than the past.”
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