• Feel it don’t say it: Experiential Marketing

    Posted May 2, 2014 By in Vivid Blog With | No Comments Feel it don’t say it: Experiential Marketing

    Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.

    Whilst traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many human senses as possible. In this way, experiential marketing forms a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.

     

    Red Stripe

    East London shoppers had the surprise of their lives when their local corner store in Dalston’s Kingsland High Street became a giant musical instrument for one day only. 

    httpv://youtu.be/GJ-RIbBFQAk

    Lurpak

    Lurpak cooked up a storm with their recent experiential campaign that was based in Waterloo station, London and included a stand where three celebrity food ambassadors will be aiming to inspire visitors to start their food adventure. The event was fully immersive and interactive, designed to truly engage with consumers and help them establish a long-lasting relationship with the brand.

     Lurpak experiential marketing at waterloo station

    Lurpak experiential marketing at waterloo

    Pepsi Max

    This augmented reality bus shelter by Pepsi Max created unbelievable scenarios to surprise London commuters at this bus shelter on New Oxford Street!

    httpv://youtu.be/Go9rf9GmYpM

    Nutella

    Last October Nutella launched a ‘win a day everyone will love’ on-pack promotion and to coincide with these they devised an experiential activity at Westfield shopping center in Shepherd’s Bush. Shoppers were given the chance to win their ultimate day out by drawing their ideal day onto a two meter high virtual slice of Nutella covered toast.

    nutella experiential marketing westfieldnutella experiential marketing westfield

    Billboard Magazine

    Tying in with their tagline, “Music. We know it comes from everywhere”, the Guitar Pee by Billboard Magazine Brasil, is a custom made guitar-shaped urinal that is specially rigged to allow men to make music with their stream! What’s more, your “session” is even uploaded as an “MPEE3″ to the mobile version of the Guitar Pee site.

    billboard guitar pee

    Caribou Coffee

    Caribou Coffee launched its new hot breakfast sandwiches in a way that benefitted Minnesotans during wintertime by creating ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items. This multi-sensory bus shelter gives the effect of warmth and smell which was is effective in prompting desire to consume. 

    caribou coffee experiential bus shelter

    Kellogg Crunchy Nut

    The enormous launch of Kelloggs Crunchy Nut in the U.S encouraged passers by to try some of the product with the excuse that ‘It’s morning somewhere’. At the top of each hour, the cuckoo clock crow and an actor emerged from inside to offer a comedic performance representative of a place in the world where it was morning. A great way of drawing in a crowd as well as setting a new world record for the worlds largest cuckoo clock in the process!

    kelloggs crunch nut its morning somewhere experiential

    Henkel

    What starts off as a typic trip to the ladies room soon becomes a trip to a dreamy garden of eden, complete with a gang of attractive men strutting their stuff, to show just how sexy a clean, hygienic toilet can be!

    httpv://youtu.be/swvyNH0XfQQ

    Sprite

    Sprite asks “What could be more refreshing than a Sprite?” and their answer is Sprite Shower, a giant promotional beach shower designed to look like a giant Sprite soda dispenser!

    sprite experiential shower

    McCain

    To promote their ready made jacket potatoes, McCain brought the tasty oven baked smell of jacket potatoes to 10 bus stops around the country! Adding a whole new meaning to ‘try before you buy’!

    mccain experiential marketing

     

    For even more wow factor examples of experiential marketing campaigns, check out the Vivid Brand Pinterest board!

  • Guerilla Marketing

    Posted April 25, 2014 By in Vivid Blog With | No Comments Guerilla Marketing

    Advertising is omniprescent – literally everywhere you look and everywhere you go. So how can you stand out and ensure your message is heard and your creative is seen?

    Guerilla Marketing is a marketing technique that focuses on the surprising and unconventional to interract or engage with people in a memorable way. Originally a concept aimed towards small businesses with a small budget, this hasn’t stopped larger brands from adopting the same ideology. Here is a selection of our favourites.

     

    Kleenex

    An innovative guerrilla marketing campaign by kleenex that transformed the bathroom lotion dispensers into an image of a sore nose.  

    kleenex guerilla marketing

    Red Bull

    On October 14th, 2012, Red Bull and Austrian extreme athlete Felix Baumgartner set a world record for the highest skydiving jump and broke the speed of sound. The Red Bull Stratos was a campaign to send Baumgartner on a death defying jump at over 128,100 feet into the stratosphere. Red Bull attracted much deserved attention for this grand stunt. On this day, they also broke social media records when they reached over 8 million confirmed concurrent views on YouTube. 

    red bull stratos jump guerilla marketing

    Superette

    Fashion chain Superette placed indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people (wearing short shorts) sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour.

    superette short shorts guerilla marketing superette short shorts guerilla marketing

    Cadbury’s Creme Egg

    Celebrating sports with everyone’s favourite oval treat, this giant Creme Egg sat in Covent Garden as a reminder of the brands Olympic themed ‘Goo Games’ Facebook campaign and was backed up by a series of adverts.

    Cadbury's Creme Egg Covent Garden  The Goo Games 

    London Ink

    To promote the London Ink reality tv series crossing the pond to the UK, these huge tattooed figures were set up in busy areas of London to create a proper welcome to the city for the show.london ink guerilla marketing 

    The Fun Theory

    To make the stairway leading out of a Stockholm subway station more appealing than the escalator next to it, the stairs were coloured white and black to resemble a piano keyboard. Each step was fitted with a pressure sensor so that when people put their weight on it, the appropriate piano note sounded meaning that people could create music whilst taking the stairs. Way more fun than taking the escalator!

    httpv://youtu.be/SByymar3bds

     

    Strip.Com.sg

    Enormous knickers placed strategically on buses was the simple but amusing idea conjured up to promote the body-hair removal services of strip.com.sg

    Strip.com big-bush guerilla marketing

    Adidas

    For the duration of the UEFA Euro 2008 football tournament, Adidas transformed the main hall of Zurich’s Central Station into a large-scale celebration of team spirit.

    adidas impossible huddle, guerilla marketing

    The Economist

     the economist light bulb, guerilla marketing

    Stadt Apotheke

    On a hot day in July, Swiss pharmaceutical brand Stadt Apotheke places tags on the toes of anyone seen to be sleeping in the sun in Zurich’s largest public park, giving the park a somewhat macabre makeover. A simple and effect way of targeting a large group of people on an individual basis, that promotes a lifestyle as well as the company.

    sun kills guerilla marketing

  • The Power of Occasion Based Marketing

    Posted April 23, 2014 By in Vivid Blog With | No Comments The Power of Occasion Based Marketing

    When it comes to marketing foods, the power of Occasions Based Marketing, has been recognised for a long time. Since consumers eat by occasions, not by demographics or psychographics, owning a consumption occasion provides an opportunity to speak to consumers across the board and make particular brands synonymous with an occasion. There are many food related brand exponents of OBM, some of which we have collated below for your viewing pleasure! 

     

    Birds Eye

    httpv://youtu.be/S9xiIjr5CwQ

    birds eye occasion marketing

    This new Birds Eye campaign aims to encourage people to consider the brand for more meal occasions in a fun and family orientated piece. Over the past couple of years, Birds Eye have shifted from product-based to occasion-based marketing to change consumer perceptions of the frozen food sector. Using this method, Birds Eye highlight the health benefits of its products while also offering recipe suggestions to bring its marketing more in line with its key audience of mums.

    Marks and Spencer

    marks and spencer occasional marketing

    It’s the Marks & Spencer ‘dine in for 2 for a tenner’ campaign.  You’ve never seen occasion-based messaging quite so blatant or quite so well done as this. A brilliant strategy in an economic downturn, with things still looking pretty dire overall in the Mother Country.

    Pop Secret

    pop secret popcorn occasion marketing

    pop secret popcorn occasion marketing 

    American Pop Corn brand, ‘Pop Secret’ launched a campaign that focuses on the home movie-watching experience, linking the brand to eating occasions with classic movies. A great refresh of an already strong pairing between product and occasion, but revamped and strongly branded. 

    ASDA

    asda occasion marketing

    Asda’s Easter campaign encourages the UK to have some fun and create a dancing chick which they can share with friends via social media! 

    Kelloggs

    kelloggs breakfast bars occasion marketing

     Kelloggs dominate the breakfast category with an array of occasion specific products, but takes the product away from the breakfast table by including biscuits you can consume on the go.

    Lyles

    lyles occasion marketing

    Through specialist packaging the brand encourages families to bake more at key times of year, such as Halloween, Christmas and Pancake Day, with packs including recipe suggestions showcasing the versatility of the products. A fun way to attract adults and children alike!

    Tefal

    tefal occasion based marketing

    As part of a clever marketing campaign Tefal launched an app where you can get a “unique pancake day photo” of your face in a pancake! A great way to strengthen ties to the brand and Pancake day as well as providing a fun way for consumers to get creative and share the results through social media.

    Coca-Cola

     Coca-Cola occasion marketing

    It wouldn’t be quite right to present a collection of occasion based marketeers without including Coke.  These occasion based advertisements began as a way of creating adverts associating Christmas and Santa Claus with the drink because people often thought of Coca‑Cola as a summer beverage. However, decades later and the iconic Coke Santa is still reminding people that Coca‑Cola is the perfect festive beverage.

  • Say My Name, Say My Name – The Rise of Personalisation

    Posted April 16, 2014 By in Vivid Blog With | No Comments Say My Name, Say My Name – The Rise of Personalisation

    According to Econsultancy, Marketers expect personalisation to be the third most exciting opportunity in five years time (after customer experience and multichannel campaign management). Personalisation is a rewarding strategy, both from the prospective of the business, and your audience. We all know that everyone’s unique – we all like different food, clothes etc. so why would brands ignore this fact and treat us all the same?  By personalising products and experience,  the customer feels that they are being given something back from the company, and the company is able to encourage loyalty and advocacy. 

    As the digitally savvy online consumer becomes ever more discerning, it becomes more crucial for marketers to personalise their offering. Here is a selection of our favourite brand and products way of incorporating this idea into their marketing strategy.

     

    Monoprix – Personalised Packaging

    monoprix personalisation packagingmonoprix personalisation packagingmonoprix personalisation packagingmonoprix personalisation packaging

    Excuse our French but how Tres Superb is this personalised packaging from French retailer Monoprix?! The store gave shoppers the opportunity to select a type of packaging  from thier own label products, to send crazy and fun New Years messages (in the tonality of the brand), anniversarie to family and friends.  They customised some of the packaging in store with new years messages and encouraged shoppers to do the same at home through the Facebook app “messages en boites”.

     

    Disney – Personalised Dolls

    Disney Personalised Doll

    httpv://youtu.be/_7QtCmOpDHw

    The ever-innovative Disney are now selling personalised dolls, allowing girls (or boys of course) to be a princess in toy form. A great example of how technology is allowing personalisation at even higher levels of complexity, as 3D printing introduces the possibility of actually physically creating one-off items.

    Pizza Express – Birthday Marketing

    pizza express personalisation birthday email

    A staggering 95% of the younger generations expect brands to work for their business by offering vouchers or discounts and are unlikely to buy anything without first checking to see if an offer is available. In order to court these young shoppers, sending treats and vouchers to them so they don’t have to search for them shows that you care about retaining their business. The smallest gesture, from a bottle of wine to 50% off a birthday dinner helps to add to the personal touch. 

    M&M’s – Personalised Confectionary

    Personalised M&M's

    M&M’s offer customers the option of designing their own chocolates to create a truly unique gift idea.

    Tesco – Mobile Personalisation

    tesco personalisation mobile

    Tesco make the most of personalisation in their mobile marketing in a bid to make the channel more effective and improve the experience for customers  

    Dressipi – Personal Shopper

    dressipi personalisation fashion

    Dressipi allows its users to select their body shape and fashion preferences and then scours the web to find clothes that are right for them.

    HP Sauce – Fathers Day Packaging 

    hp sauce personalised fathers day bottles

     

    HP Sauce offered Facebook friends the chance to win 1 of 100 personalised HP Sauce bottles to celebrate Father’s Day in 2013. 

    Coca Cola – Personalised Bottles

    coca cola personalisation packaging

    Coca Cola used the top 150 names in the UK to create personalised bottles of regular Coke, Diet Coke and Coke Zero, the idea being that you share the bottles with friends and family.  The campaign even involved Coke hosting events for those whose name do not appear on the shelves, allowing them to have personalised bottles printed. 

    L’oreal – Make-up to suit YOU 

    loreal personalisation vending machine

    Beauty company L’Oréal launched a vending machine installation at the 42nd Street-Bryant Park subway station in New York City that had screens and a full-length mirror that uses cameras and sensors to suggest L’Oreal products to passersby. The machine presents customers with a digital animation of their silhouette and the colors they’re wearing, and asks if they want cosmetics that “match” or “clash.” The machine also tells customers that if they “Love the look? Make it yours” and gives suggestions on cosmetics which the customers can buy via the machine.

    Heinz – Build a Beanie

    Heinz Beanie Personalisation Campaign

    Heinz ran a Facebook app throughout June 2013 that allowed fans to design and win their very own look-a-like bean. To take part, fans needed to complete a personality test to determine the type of bean they are before being entered into a prize draw. Heinz then selected a winner each day over the entire month. Personalised items provide “money can’t buy’ brand experiences to fans and are key to generating online buzz across its brands.

     

     

  • Eggcellent Easter Marketing Eggsamples

    Posted April 11, 2014 By in Vivid Blog With | No Comments Eggcellent Easter Marketing Eggsamples

    Easter is just around the corner so we have collated half a dozen cracking easter marketing examples to wet your appetite. From digital, to immersive, to good old fashioned packaging, Easter is a great time for brands to get noticed around this chocolate filled public holiday.

     

    Dorcel Store

    The premium French Sex Toy retailer launched this  cheeky Easter campaign to promote its set of chocolate sex toys for Easter. Wittily tapping into people’s fear of piling on the pounds during the holiday, the risqué print highlights the store’s range of chocolate sex toys with the words, “Enjoy yourself without getting fat. Happy Easter ladies”.

     dorcel easter marketing

     

    Cadbury and National Trust Easter Egg Trails

    Once again, two national treasures, Cadbury and the National Trust are joining forces to bring chocolate-flavoured egg-citement over the Easter holiday. The activity gives Cadbury consumers a ‘feel good’ experience over Easter and was supported by a revamped website featuring sharing mechanics for Twitter and Facebook.

    cadbury and national trust easter marketing 

     

    Lidl ‘Surprises’

    The Easter edition of the new ‘Lidl Surprises’ campaign focus’ on an otherwise shocking announcement that is completely overshadowed by the array of treats that have been purchased from Lidl. 

    httpv://www.youtube.com/watch?v=sBa8-0LYXmQ&feature=share&list=UU_e9Azz4JfxNXE0P1dtEmcQ&index=6

     

    Milka

    Over in Madrid, Milka raised awareness of two of their new products over Easter by installing a 15m slide near the Moncloa subway station. Whilst sliding down, participants were invited to grab samples from brand ambassadors stationed either side, right down to the rather odd giant mascot awaiting them at the bottom.  Judging from the photos, the activity was certainly enjoyed by those who took part! 

     Milka Experiental Easter Marketing

     Milka Experiental Easter Marketing

     

    Lindt

    The Lindt Gold Bunny is one of the world’s most recognised Easter icons and to stay this way the brand needs to constantly think of innovative ways to maintain their relationship with the public holiday. This year they have brought back their ‘Gold Bunny’ campaign that features an interactive map that works across all desktop and tablet devices in order to engage as many people as possible!

     lindt easter marketing

    However, one of our favourite Lindt Easter promotions has to be back in 2009 when the brand popped up in Westfield shopping centre with this eggsperiential display featured a maze created from real hedgerow, stilt walkers, free samples, a pop up shop selling gold wrapped chocolate rabbits, and colouring in activities and other events for children!

    Lindt Bunny maze easter marketing  

    Tesco – Find the Eggs

    httpv://youtu.be/ABGlusZe2dA

     Last year Tesco ran an Easter  promotion that combined the unique interactivity of Google Street with Easter spirit in a Virtual Easter Egg Hunt. Participants could find out where the eggs are hidden by visiting a microsite and using the GPS on their phone or entering their post-code to begin the search. A fab way of using digital to build brand awareness and helping participants to release their inner child!

    Tesco Easter Marketing

     

    For even more eggceptional pieces of Easter campaigns, hop on over to our Pinterest board! (No more puns. Promise)

     

     

  • Emotive Marketing

    Posted April 2, 2014 By in Vivid Blog With | No Comments Emotive Marketing
    Emotive Marketing taps into peoples’ emotional response to an idea, experience, event or interaction to create memorable moments that resonate more deeply and effectively, than traditional push or ATL marketing.  
     
    The idea is to generate an emotional response  in someone: such as fear, happiness, surprise, love, excitement, etc.. that makes them ‘feel’ something. Human nature tends to then question / analayse and talk about an experience or an emotion that has touched them, in a way they may not from a 2D ad for example. 
     
    Here are some recent examples: 
     

    Wren, First Kiss 

     
     
    Wren asked some strangers to kiss for the first time in front of the camera. Watching the couples nervous and awkward pre kiss moments is highly relatable and then their emotional response post kiss is intriguing and enlightening to watch.
    This video was created to promote a small upcoming clothing brand and has resulted in 70million views to date. 
     

    Dove Beauty Sketches

     
     
    Dove as a brand is focused on promoting ‘real beauty’ with real people and communicating the fact that everyone is beautiful. This campaign highlighted how very differently other people saw each other, by asking each woman to describe herself and then asking a female stranger, the same thing. Each time, a forensic artist would draw up a visual representation of the woman from the description alone.
     
    In every case, the women perceived themselves in a much harsher light than the stranger desciribing them did. Seeing a visual representation of themselves as they are seen by a stranger was eye opening to most and caused many to break down in tears when they realised their self esteem was affecting their own perception of themselves.
     
    Dove lets you watch and see this raw emotion. At no point do they push the point  or even the brand – because they do not need to. The video resonates on such a deep level, that it causes the viewer to check who made it and to share it, because the content and message are meaningful to them on a human level. 
     

    Push for Drama for TNT

     
    TNT wanted to promote their launch in Belgium in a different way. They created this experiential and immersive event in a town square and let the people in the square react to what is happening and simply filmed it. 
     
    Watching the Passers by reaction to the commotion is fascinating. 
     

    Skyfall Promotion by Coca-Cola

     
    Coke took a vending machine and added a James Bond style challenge to promote the launch of Skyfall. It is hysterical watching people react to the challenge and the adversity put in their way as they are filmed, willing them to succeed and win tickets. 
     

    The Bear and the Hare, John Lewis Christmas Advert

     
    This advert has little to do with the John Lewis brand, but was successful primarily because everyone could connect with the idea of buying the perfect present for someone to make them happy and of the notion that Christmas is about being together with your loved ones and enjoying it together – real human emotions and desires.  
     

    Cancer Research #NoMakeupSelfie

    What do selfies have to do with cancer? Well, nothing, but that hasn’t stopped women from raising £8 million for cancer research by taking the best au-naturel selfies with the perfect filter.

    This campaign tapped into women’s desire to help donate towards cancer, as well as their desire to show off to their friends about how they still look fabulous au naturel. Interestingly, womens’ desire to show off and gain peer reassurance, caused this idea to spread and snowball, as women started nominating each other for a public show and tell. Many women used phone apps and clever lighting to perfect their look, somehow not quite grasping the concept of being ‘au naturel’ at all. 

    On the male side, Cocks in Socks in support of Testicular cancer, tapped into mens’ desire to show off their package by, er, packaging up their cocks in er, socks. Again this was posted on Twitter & Facebook for peer recognitions, likes and reassurance. 

    #nomakeupselfie, Emotional Marketing

    Paperchase Mothers Day Campaign

    httpv://www.youtube.com/watch?v=pEI7u61dIQQ

    It’s so cute watching those big burly men express their love for their Mums by making a card. Awww :)

     
    Find out more about Emotive Research here:
     

     

  • Don’t hate me cause I’m ugly

    Posted March 28, 2014 By in Vivid Blog With | No Comments Don’t hate me cause I’m ugly

    This is a smart idea from one of the biggest retailers in France, Intermarché, who wanted to sell “ugly” fruits and vegetables.

    This intiative was driven by the insight that 57 % of  consumers throw away products when they do not like their appearance.(official survey). We also know that in the UK, fresh food wastage costs British retailers huge losses and is an ongoing issue. 

    intermarche, Ugly Fruit
     
    Intermarché decided to tackle this head on by celebrating ugliness and selling the benefits to Shoppers. The store created a dedicated area to showcase their ‘Ugly Fruit’ with reduced special prices (cheaper than “beautiful” ones).
     
    Dedicated POS and communication was developed to educate Shoppers: 
     
    intermarche, Ugly Fruit
    The tone of voice is very cheeky, with  the images of the fruit and vegetables proudly showcasing their ugliness. It’s a bit like a Dove campaign, but for vegetables – we know they all have beauty inside now.
  • Mothers Day Marketing

    Posted March 27, 2014 By in Vivid Blog With | No Comments Mothers Day Marketing

    We’ve been checking out all the Mummy Marketing employed by brands and retailers this year to persuade Shoppers to part with their cash.

    We’ve identified some interesting and diverse approaches:

    The Shock Factor

    Forget the standard flowers or breakfast in bed, as Saturday Night Live points out, what ‘Mom’ really wants, is time alone with E.L. James’ erotic novel, “Fifty Shades of Grey”.

    The wildly popular book has already been dubbed “Mummy porn,” and back in 2012, SNL took on the phenomenon for the first time, in a parody commercial for Amazon’s Kindle. Although not technically, a real campaign, this was a clever way of creating a seasonally appropriate piece that drew on current trends. httpv://youtu.be/mFte46jVFOg

    The hilarious clip, sends one very important message – if you’re going to gift Mum with “Fifty Shades” this Mother’s Day, be sure to give her a padlock for the door as well. 

    Sentimental

    Focusing on men, and not the metrosexual kind, but the kind of big burly bloke you see down the pub; this ad from Paperchase shows the process of men making cards for their Mums with a table full of crafts, feathers and sparkly bits laid out in front of them.

    httpv://youtu.be/pEI7u61dIQQ

    It’s so wonderful to see the desire that every child  has (no matter how old) to make the perfect, meaningful and personal Mothers Day card for their Mums. The best bit is actually at the end, when you see their Mum’s reactions to the cards, as if they are reviewing their childs homework from when they were 8 years old, as well as the ‘childs’ desire to please their Mum and get rewarded.

    Truly sweet and eye opening. 

    Promotional

    Zizzi Mothers Day Campaign

    Zizzi use email marketing to offer their members seasonal perks that others would not be lucky enough to know about. The design is pretty and engaging and communication makes it easy for you to let Zizzi take care of Mothers Day for you. 

    The playful copy prompts readers to ‘be pals’ with the company via their other social platforms. 

    Family Values

    Featuring real Mum’s, this Mothercare ‘movie’ charts 24 hours in the life of a modern-day Mother. All Mum’s could take part by tweeting photos and video footage, which was then collated into the video and spread virally. Not only does the ad have a strong emphasis on the importance of family, it was a great stunt to take advantage of Mothers’ increasing use of smartphones to share content as well as getting people to pay attention to the brand’s online offering. 

    httpv://youtu.be/9ROkI535ffg

     

    Celebratory

    Who can refuse the opportunity to celebrate Mum and give her the public praise she deserves?! eBay USA help shoppers to tell the world why their Mum is a hero as well as offering a tempting prize if they are deemed the most worthy!

    ebay mothers day campaign 

     

    Personal Touch

    Using the words ‘your mum’ imply that the gifting suggestions will cater to the personal tastes of you and your Mum rather than just being generic and meaningless. A clever ploy by Tesco, that use a very specific tone of voice,  to stand out amongst the masses of retailers that offer very similar products for the occasion.

    Tesco Mothers Day Campaign  

    Aspirational

     By using celebrity mother/ daughter duo, Jerry Hall and Georgia May Jagger, as brand ambassadors, Sunglasses Hut encourages the shopper to feel a sense of familiarity and aspiration. The Mothers Day campaign draws on the special relationship the two women have as well as referencing their celebrity status and glamorous lifestyle, helping the brand to seem relatable as well as desirable and luxurious.

    httpv://youtu.be/gJxq9iKTP0E

    Humorous

    Could Dads do what Mums do? Lets see…

    httpv://www.youtube.com/watch?v=ws3MoSZrb58

     

    For more Mother’s Day marketing examples, have a peek at our Mother’s Day Pinterest board!

     

  • Cocks in Socks

    Posted By in Vivid Blog With | No Comments Cocks in Socks

    Yes this is really happening! (Trust me, I’ve seen some horrors this week in my Facebook feed, that I cannot erase from my memory! )

    Originally made famous by the Red Hot Chilli peppers album cover and performances, this is now a ‘thing’ in aid of Testicular cancer, for Cancer Research. 

    Basically a bloke puts a sock on it and takes a photo and begs for money and posts on Instagram / Facebook / Twitter. 

    Cocks in Socks

    See more here: 

    None of them on my Facebook feed looked ANYTHING like this!  ;) 

    If you want to get in on the action boys, here’s the hash tag: #cockinasock  

    (And please don’t feel the need to share this with us) 

    There’s mucho chat  / debate in the press about this. Apparently dogs are now wearing them on their tales too, so women can get in on the action (via their dog!)

    #nomakeupselfie

    The other campaign that has taken off this last week is the no make up selfie, raising £8m in a matter of days for Cancer Research:

    Take a photo of yourself with no make up (horror of horrors apparently!) and then donate £3 to show how incredibly brave you are (honestly!) 

    #nomakeupselfie

    Anyway women are loving this idea and are nominating each other using Facebook as a bit of a dare (Will you be brave enough to show the world what you really look like?). Interesting use of peer pressure! 

    To donate or take part, visit Cancer Research’s Facebook Page, or take a pic and text BEAT to 70099 

    #TeaspoonsOnTits 

    Yes this is really a thing too!  Simply position a (warm) teasp0on on your nips, take a selfie and post here. 

     Teaspoons on tits for Cervical Cancer

    Text BEAT to 70099  to donate to Cancer Research, or visit  Cancer Research’s Facebook Page

  • Inspiring Point of Sale

    Posted February 25, 2014 By in Vivid Blog With | No Comments Inspiring Point of Sale

    On average, 30-40% of Shoppers decision to purchase is made at the Point of sale, or at shelf, rising even further in specific categories, or when combined with Promos.

    The shelf/POS Unit is the last opportunity to sell your brand’s product features and benefits and convert browers into Shoppers. 

    We present a celebration of some great, fun and quirky POP, showcasing structural designs and creativity that has taken the humble FSDU / Shelf to another level, sometimes even defying gravity for maximum interruptive effect. 

     

    Dom Pérignon

    Point of Sale

    Not only does this Dom Pérignon display feature an array of pricey bottles of champagne, but that book you see is actually a touchscreen panel which allows the shopper to browse its pages with the wave of a hand, and wait for it, the screen above it is actually behind a parallax barrier projecting 3-d visuals without the glasses!

     

    Milka

    POS

    Welcome to the world of Milka! By adding the cow head and body shape to a fairly standard shelf display, the brand have transformed this unit and are sure to grab customers’ attention, whilst pushing the brand identity and being cute. 

     

    Monki

    POSPOS

    Walking in to Monki is like walking into a fashion fantasy; making fashion fun with quirky accessories and even quirkier in-store displays. This dreamy carousel themed display unit, grabs the customers attention whilst displaying product in a beautiful way.

    Yoplait

    POS

    This bold and dramatic display meant that consumers didn’t need to be close to the stock to trigger curiosity about the product.The strawberries promote the natural content of the product, whilst also acting as very effective signage, visible across the whole store. 

     

    Jameson

    POS

     This POS stand for Jameson whiskey promotes the Irish roots of the brand, along with it’s heritage and distillery process. 

      

    Amsterdam Gin

     

    This art deco style cityscape POS unit cleverly utilises the containers to build up a bulk stack floor display for Amsterdam Gin, topped with simple and very cost effective POP material. 

     

    Viktor & Rolf 

    POS

    The Flowerbomb Rose Explosion POS launch campaign has been conceived to highlight the opulence and extra-luxury aesthetic of the new Viktor & Rolf fragrance, in line with the design of the bottle and the visual. 

     

    Barbour

    POS

    Beautiful platform created by Barbour that aptly displays the product ranges whilst supporting and celebrating the brands rich history.

     

    Barbie

    POS

     This glamorous Barbie Jet display completely owns the shop floor, bold and fun! POS such as this will drive talkability and increase traffic to the toy department of the store, not to mention pester power.

     

    Coke Zero

    POS 

    Great visual metaphor with this inverted pyramid display from Coke Zero!

    Anta

    POS

    These amazing CDUs for sports-brand Anta were made using the cardboard of the brands shoe boxes. Designed to represent three prominent Chinese Basketball players, that are sponsored by ANTA, the project won two awards at the International Cannes Lions Awards in 2011.

     

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