Its that time of year when retail activity reaches new peaks, and the latest statistics reveal that 25% of UK shoppers plan to spend more over the festive period this year than last. The increased simplicity of ecommerce and popularity of mobile technology has undoubtedly boosted the popularity of online shopping and thus driven the growth in sales, meaning that 13% of these sales will be through online purchases.
The popularity of online shopping is constantly on the rise and new research from Adobe predicts that tablet shopping will grow over the following year by 60% and Smartphone shopping to grow by 97%. Meaning that 12.4% of total online sales in Europe are expected to come from mobile devices, which shows a massive 68% year-over-year increase from 2012.
Even if shoppers don’t buy every item online, the likely-hood is, they will at least use the Internet to do some savvy pre-purchase research. At least three quarters will carry out some research this year ahead of Christmas day, 25% of which will be on a mobile device.
Household tablet ownership has risen from 28% to 46% during the last 12 months, indicating that they are set to play a much bigger role in Christmas shopping this year. This ‘rise of the tablet’ is making it easier than ever before to shop on the go and make last minute purchases without feeling the stress of the high street. According to new research, over 80% of tablet owners are using the devices to shop, with over 60% saying they will do more Christmas shopping because of their tablet.
It seems the savvy shopper is here to stay, primed and ready to shop the best deals online. One has to wonder whether with the constantly improving mobile-commerce facilities, will we be seeing tablet and Smartphone conversion rates gaining ground on desktops? And what with the ever-growing customer confidence in ecommerce and m-commerce, this could mean average online order values will keep on increasing. Christmas can be the make-or-break season for many retailers, but by embracing new technology and the popularity of e/m – commerce things could be on the up!