• Guerilla Marketing

    Posted April 25, 2014 By in Vivid Blog With | No Comments Guerilla Marketing

    Advertising is omniprescent -- literally everywhere you look and everywhere you go. So how can you stand out and ensure your message is heard and your creative is seen?

    Guerilla Marketing is a marketing technique that focuses on the surprising and unconventional to interract or engage with people in a memorable way. Originally a concept aimed towards small businesses with a small budget, this hasn’t stopped larger brands from adopting the same ideology. Here is a selection of our favourites.



    An innovative guerrilla marketing campaign by kleenex that transformed the bathroom lotion dispensers into an image of a sore nose.  

    kleenex guerilla marketing

    Red Bull

    On October 14th, 2012, Red Bull and Austrian extreme athlete Felix Baumgartner set a world record for the highest skydiving jump and broke the speed of sound. The Red Bull Stratos was a campaign to send Baumgartner on a death defying jump at over 128,100 feet into the stratosphere. Red Bull attracted much deserved attention for this grand stunt. On this day, they also broke social media records when they reached over 8 million confirmed concurrent views on YouTube. 

    red bull stratos jump guerilla marketing


    Fashion chain Superette placed indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people (wearing short shorts) sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour.

    superette short shorts guerilla marketing superette short shorts guerilla marketing

    Cadbury’s Creme Egg

    Celebrating sports with everyone’s favourite oval treat, this giant Creme Egg sat in Covent Garden as a reminder of the brands Olympic themed ‘Goo Games’ Facebook campaign and was backed up by a series of adverts.

    Cadbury's Creme Egg Covent Garden  The Goo Games 

    London Ink

    To promote the London Ink reality tv series crossing the pond to the UK, these huge tattooed figures were set up in busy areas of London to create a proper welcome to the city for the show.london ink guerilla marketing 

    The Fun Theory

    To make the stairway leading out of a Stockholm subway station more appealing than the escalator next to it, the stairs were coloured white and black to resemble a piano keyboard. Each step was fitted with a pressure sensor so that when people put their weight on it, the appropriate piano note sounded meaning that people could create music whilst taking the stairs. Way more fun than taking the escalator!



    Enormous knickers placed strategically on buses was the simple but amusing idea conjured up to promote the body-hair removal services of strip.com.sg

    Strip.com big-bush guerilla marketing


    For the duration of the UEFA Euro 2008 football tournament, Adidas transformed the main hall of Zurich’s Central Station into a large-scale celebration of team spirit.

    adidas impossible huddle, guerilla marketing

    The Economist

     the economist light bulb, guerilla marketing

    Stadt Apotheke

    On a hot day in July, Swiss pharmaceutical brand Stadt Apotheke places tags on the toes of anyone seen to be sleeping in the sun in Zurich’s largest public park, giving the park a somewhat macabre makeover. A simple and effect way of targeting a large group of people on an individual basis, that promotes a lifestyle as well as the company.

    sun kills guerilla marketing

  • The Power of Occasion Based Marketing

    Posted April 23, 2014 By in Vivid Blog With | No Comments The Power of Occasion Based Marketing

    When it comes to marketing foods, the power of Occasions Based Marketing, has been recognised for a long time. Since consumers eat by occasions, not by demographics or psychographics, owning a consumption occasion provides an opportunity to speak to consumers across the board and make particular brands synonymous with an occasion. There are many food related brand exponents of OBM, some of which we have collated below for your viewing pleasure! 


    Birds Eye

    birds eye occasion marketing

    This new Birds Eye campaign aims to encourage people to consider the brand for more meal occasions in a fun and family orientated piece. Over the past couple of years, Birds Eye have shifted from product-based to occasion-based marketing to change consumer perceptions of the frozen food sector. Using this method, Birds Eye highlight the health benefits of its products while also offering recipe suggestions to bring its marketing more in line with its key audience of mums.

    Marks and Spencer

    marks and spencer occasional marketing

    It’s the Marks & Spencer ‘dine in for 2 for a tenner’ campaign.  You’ve never seen occasion-based messaging quite so blatant or quite so well done as this. A brilliant strategy in an economic downturn, with things still looking pretty dire overall in the Mother Country.

    Pop Secret

    pop secret popcorn occasion marketing

    pop secret popcorn occasion marketing 

    American Pop Corn brand, ‘Pop Secret’ launched a campaign that focuses on the home movie-watching experience, linking the brand to eating occasions with classic movies. A great refresh of an already strong pairing between product and occasion, but revamped and strongly branded. 


    asda occasion marketing

    Asda’s Easter campaign encourages the UK to have some fun and create a dancing chick which they can share with friends via social media! 


    kelloggs breakfast bars occasion marketing

     Kelloggs dominate the breakfast category with an array of occasion specific products, but takes the product away from the breakfast table by including biscuits you can consume on the go.


    lyles occasion marketing

    Through specialist packaging the brand encourages families to bake more at key times of year, such as Halloween, Christmas and Pancake Day, with packs including recipe suggestions showcasing the versatility of the products. A fun way to attract adults and children alike!


    tefal occasion based marketing

    As part of a clever marketing campaign Tefal launched an app where you can get a “unique pancake day photo” of your face in a pancake! A great way to strengthen ties to the brand and Pancake day as well as providing a fun way for consumers to get creative and share the results through social media.


     Coca-Cola occasion marketing

    It wouldn’t be quite right to present a collection of occasion based marketeers without including Coke.  These occasion based advertisements began as a way of creating adverts associating Christmas and Santa Claus with the drink because people often thought of Coca‑Cola as a summer beverage. However, decades later and the iconic Coke Santa is still reminding people that Coca‑Cola is the perfect festive beverage.

  • Say My Name, Say My Name – The Rise of Personalisation

    Posted April 16, 2014 By in Vivid Blog With | No Comments Say My Name, Say My Name – The Rise of Personalisation

    According to Econsultancy, Marketers expect personalisation to be the third most exciting opportunity in five years time (after customer experience and multichannel campaign management). Personalisation is a rewarding strategy, both from the prospective of the business, and your audience. We all know that everyone’s unique – we all like different food, clothes etc. so why would brands ignore this fact and treat us all the same?  By personalising products and experience,  the customer feels that they are being given something back from the company, and the company is able to encourage loyalty and advocacy. 

    As the digitally savvy online consumer becomes ever more discerning, it becomes more crucial for marketers to personalise their offering. Here is a selection of our favourite brand and products way of incorporating this idea into their marketing strategy.


    Monoprix -- Personalised Packaging

    monoprix personalisation packagingmonoprix personalisation packagingmonoprix personalisation packagingmonoprix personalisation packaging

    Excuse our French but how Tres Superb is this personalised packaging from French retailer Monoprix?! The store gave shoppers the opportunity to select a type of packaging  from thier own label products, to send crazy and fun New Years messages (in the tonality of the brand), anniversarie to family and friends.  They customised some of the packaging in store with new years messages and encouraged shoppers to do the same at home through the Facebook app “messages en boites”.


    Disney -- Personalised Dolls

    Disney Personalised Doll

    The ever-innovative Disney are now selling personalised dolls, allowing girls (or boys of course) to be a princess in toy form. A great example of how technology is allowing personalisation at even higher levels of complexity, as 3D printing introduces the possibility of actually physically creating one-off items.

    Pizza Express -- Birthday Marketing

    pizza express personalisation birthday email

    A staggering 95% of the younger generations expect brands to work for their business by offering vouchers or discounts and are unlikely to buy anything without first checking to see if an offer is available. In order to court these young shoppers, sending treats and vouchers to them so they don’t have to search for them shows that you care about retaining their business. The smallest gesture, from a bottle of wine to 50% off a birthday dinner helps to add to the personal touch. 

    M&M’s -- Personalised Confectionary

    Personalised M&M's

    M&M’s offer customers the option of designing their own chocolates to create a truly unique gift idea.

    Tesco -- Mobile Personalisation

    tesco personalisation mobile

    Tesco make the most of personalisation in their mobile marketing in a bid to make the channel more effective and improve the experience for customers  

    Dressipi -- Personal Shopper

    dressipi personalisation fashion

    Dressipi allows its users to select their body shape and fashion preferences and then scours the web to find clothes that are right for them.

    HP Sauce -- Fathers Day Packaging 

    hp sauce personalised fathers day bottles


    HP Sauce offered Facebook friends the chance to win 1 of 100 personalised HP Sauce bottles to celebrate Father’s Day in 2013. 

    Coca Cola -- Personalised Bottles

    coca cola personalisation packaging

    Coca Cola used the top 150 names in the UK to create personalised bottles of regular Coke, Diet Coke and Coke Zero, the idea being that you share the bottles with friends and family.  The campaign even involved Coke hosting events for those whose name do not appear on the shelves, allowing them to have personalised bottles printed. 

    L’oreal -- Make-up to suit YOU 

    loreal personalisation vending machine

    Beauty company L’Oréal launched a vending machine installation at the 42nd Street-Bryant Park subway station in New York City that had screens and a full-length mirror that uses cameras and sensors to suggest L’Oreal products to passersby. The machine presents customers with a digital animation of their silhouette and the colors they’re wearing, and asks if they want cosmetics that “match” or “clash.” The machine also tells customers that if they “Love the look? Make it yours” and gives suggestions on cosmetics which the customers can buy via the machine.

    Heinz -- Build a Beanie

    Heinz Beanie Personalisation Campaign

    Heinz ran a Facebook app throughout June 2013 that allowed fans to design and win their very own look-a-like bean. To take part, fans needed to complete a personality test to determine the type of bean they are before being entered into a prize draw. Heinz then selected a winner each day over the entire month. Personalised items provide “money can’t buy’ brand experiences to fans and are key to generating online buzz across its brands.



  • Eggcellent Easter Marketing Eggsamples

    Posted April 11, 2014 By in Vivid Blog With | No Comments Eggcellent Easter Marketing Eggsamples

    Easter is just around the corner so we have collated half a dozen cracking easter marketing examples to wet your appetite. From digital, to immersive, to good old fashioned packaging, Easter is a great time for brands to get noticed around this chocolate filled public holiday.


    Dorcel Store

    The premium French Sex Toy retailer launched this  cheeky Easter campaign to promote its set of chocolate sex toys for Easter. Wittily tapping into people’s fear of piling on the pounds during the holiday, the risqué print highlights the store’s range of chocolate sex toys with the words, “Enjoy yourself without getting fat. Happy Easter ladies”.

     dorcel easter marketing


    Cadbury and National Trust Easter Egg Trails

    Once again, two national treasures, Cadbury and the National Trust are joining forces to bring chocolate-flavoured egg-citement over the Easter holiday. The activity gives Cadbury consumers a ‘feel good’ experience over Easter and was supported by a revamped website featuring sharing mechanics for Twitter and Facebook.

    cadbury and national trust easter marketing 


    Lidl ‘Surprises’

    The Easter edition of the new ‘Lidl Surprises’ campaign focus’ on an otherwise shocking announcement that is completely overshadowed by the array of treats that have been purchased from Lidl. 



    Over in Madrid, Milka raised awareness of two of their new products over Easter by installing a 15m slide near the Moncloa subway station. Whilst sliding down, participants were invited to grab samples from brand ambassadors stationed either side, right down to the rather odd giant mascot awaiting them at the bottom.  Judging from the photos, the activity was certainly enjoyed by those who took part! 

     Milka Experiental Easter Marketing

     Milka Experiental Easter Marketing



    The Lindt Gold Bunny is one of the world’s most recognised Easter icons and to stay this way the brand needs to constantly think of innovative ways to maintain their relationship with the public holiday. This year they have brought back their ’Gold Bunny’ campaign that features an interactive map that works across all desktop and tablet devices in order to engage as many people as possible!

     lindt easter marketing

    However, one of our favourite Lindt Easter promotions has to be back in 2009 when the brand popped up in Westfield shopping centre with this eggsperiential display featured a maze created from real hedgerow, stilt walkers, free samples, a pop up shop selling gold wrapped chocolate rabbits, and colouring in activities and other events for children!

    Lindt Bunny maze easter marketing  

    Tesco -- Find the Eggs

     Last year Tesco ran an Easter  promotion that combined the unique interactivity of Google Street with Easter spirit in a Virtual Easter Egg Hunt. Participants could find out where the eggs are hidden by visiting a microsite and using the GPS on their phone or entering their post-code to begin the search. A fab way of using digital to build brand awareness and helping participants to release their inner child!

    Tesco Easter Marketing


    For even more eggceptional pieces of Easter campaigns, hop on over to our Pinterest board! (No more puns. Promise)



  • Emotive Marketing

    Posted April 2, 2014 By in Vivid Blog With | No Comments Emotive Marketing
    Emotive Marketing taps into peoples’ emotional response to an idea, experience, event or interaction to create memorable moments that resonate more deeply and effectively, than traditional push or ATL marketing.  
    The idea is to generate an emotional response  in someone: such as fear, happiness, surprise, love, excitement, etc.. that makes them ‘feel’ something. Human nature tends to then question / analayse and talk about an experience or an emotion that has touched them, in a way they may not from a 2D ad for example. 
    Here are some recent examples: 

    Wren, First Kiss 

    Wren asked some strangers to kiss for the first time in front of the camera. Watching the couples nervous and awkward pre kiss moments is highly relatable and then their emotional response post kiss is intriguing and enlightening to watch.
    This video was created to promote a small upcoming clothing brand and has resulted in 70million views to date. 

    Dove Beauty Sketches

    Dove as a brand is focused on promoting ‘real beauty’ with real people and communicating the fact that everyone is beautiful. This campaign highlighted how very differently other people saw each other, by asking each woman to describe herself and then asking a female stranger, the same thing. Each time, a forensic artist would draw up a visual representation of the woman from the description alone.
    In every case, the women perceived themselves in a much harsher light than the stranger desciribing them did. Seeing a visual representation of themselves as they are seen by a stranger was eye opening to most and caused many to break down in tears when they realised their self esteem was affecting their own perception of themselves.
    Dove lets you watch and see this raw emotion. At no point do they push the point  or even the brand -- because they do not need to. The video resonates on such a deep level, that it causes the viewer to check who made it and to share it, because the content and message are meaningful to them on a human level. 

    Push for Drama for TNT

    TNT wanted to promote their launch in Belgium in a different way. They created this experiential and immersive event in a town square and let the people in the square react to what is happening and simply filmed it. 
    Watching the Passers by reaction to the commotion is fascinating. 

    Skyfall Promotion by Coca-Cola

    Coke took a vending machine and added a James Bond style challenge to promote the launch of Skyfall. It is hysterical watching people react to the challenge and the adversity put in their way as they are filmed, willing them to succeed and win tickets. 

    The Bear and the Hare, John Lewis Christmas Advert

    This advert has little to do with the John Lewis brand, but was successful primarily because everyone could connect with the idea of buying the perfect present for someone to make them happy and of the notion that Christmas is about being together with your loved ones and enjoying it together -- real human emotions and desires.  

    Cancer Research #NoMakeupSelfie

    What do selfies have to do with cancer? Well, nothing, but that hasn’t stopped women from raising £8 million for cancer research by taking the best au-naturel selfies with the perfect filter.

    This campaign tapped into women’s desire to help donate towards cancer, as well as their desire to show off to their friends about how they still look fabulous au naturel. Interestingly, womens’ desire to show off and gain peer reassurance, caused this idea to spread and snowball, as women started nominating each other for a public show and tell. Many women used phone apps and clever lighting to perfect their look, somehow not quite grasping the concept of being ‘au naturel’ at all. 

    On the male side, Cocks in Socks in support of Testicular cancer, tapped into mens’ desire to show off their package by, er, packaging up their cocks in er, socks. Again this was posted on Twitter & Facebook for peer recognitions, likes and reassurance. 

    #nomakeupselfie, Emotional Marketing

    Paperchase Mothers Day Campaign

    It’s so cute watching those big burly men express their love for their Mums by making a card. Awww :)

    Find out more about Emotive Research here:


  • Don’t hate me cause I’m ugly

    Posted March 28, 2014 By in Vivid Blog With | No Comments Don’t hate me cause I’m ugly

    This is a smart idea from one of the biggest retailers in France, Intermarché, who wanted to sell “ugly” fruits and vegetables.

    This intiative was driven by the insight that 57 % of  consumers throw away products when they do not like their appearance.(official survey). We also know that in the UK, fresh food wastage costs British retailers huge losses and is an ongoing issue. 

    intermarche, Ugly Fruit
    Intermarché decided to tackle this head on by celebrating ugliness and selling the benefits to Shoppers. The store created a dedicated area to showcase their ‘Ugly Fruit’ with reduced special prices (cheaper than “beautiful” ones).
    Dedicated POS and communication was developed to educate Shoppers: 
    intermarche, Ugly Fruit
    The tone of voice is very cheeky, with  the images of the fruit and vegetables proudly showcasing their ugliness. It’s a bit like a Dove campaign, but for vegetables – we know they all have beauty inside now.
  • Mothers Day Marketing

    Posted March 27, 2014 By in Vivid Blog With | No Comments Mothers Day Marketing

    We’ve been checking out all the Mummy Marketing employed by brands and retailers this year to persuade Shoppers to part with their cash.

    We’ve identified some interesting and diverse approaches:

    The Shock Factor

    Forget the standard flowers or breakfast in bed, as Saturday Night Live points out, what ‘Mom’ really wants, is time alone with E.L. James’ erotic novel, “Fifty Shades of Grey”.

    The wildly popular book has already been dubbed “Mummy porn,” and back in 2012, SNL took on the phenomenon for the first time, in a parody commercial for Amazon’s Kindle. Although not technically, a real campaign, this was a clever way of creating a seasonally appropriate piece that drew on current trends. 

    The hilarious clip, sends one very important message -- if you’re going to gift Mum with “Fifty Shades” this Mother’s Day, be sure to give her a padlock for the door as well. 


    Focusing on men, and not the metrosexual kind, but the kind of big burly bloke you see down the pub; this ad from Paperchase shows the process of men making cards for their Mums with a table full of crafts, feathers and sparkly bits laid out in front of them.

    It’s so wonderful to see the desire that every child  has (no matter how old) to make the perfect, meaningful and personal Mothers Day card for their Mums. The best bit is actually at the end, when you see their Mum’s reactions to the cards, as if they are reviewing their childs homework from when they were 8 years old, as well as the ‘childs’ desire to please their Mum and get rewarded.

    Truly sweet and eye opening. 


    Zizzi Mothers Day Campaign

    Zizzi use email marketing to offer their members seasonal perks that others would not be lucky enough to know about. The design is pretty and engaging and communication makes it easy for you to let Zizzi take care of Mothers Day for you. 

    The playful copy prompts readers to ‘be pals’ with the company via their other social platforms. 

    Family Values

    Featuring real Mum’s, this Mothercare ‘movie’ charts 24 hours in the life of a modern-day Mother. All Mum’s could take part by tweeting photos and video footage, which was then collated into the video and spread virally. Not only does the ad have a strong emphasis on the importance of family, it was a great stunt to take advantage of Mothers’ increasing use of smartphones to share content as well as getting people to pay attention to the brand’s online offering. 



    Who can refuse the opportunity to celebrate Mum and give her the public praise she deserves?! eBay USA help shoppers to tell the world why their Mum is a hero as well as offering a tempting prize if they are deemed the most worthy!

    ebay mothers day campaign 


    Personal Touch

    Using the words ‘your mum’ imply that the gifting suggestions will cater to the personal tastes of you and your Mum rather than just being generic and meaningless. A clever ploy by Tesco, that use a very specific tone of voice,  to stand out amongst the masses of retailers that offer very similar products for the occasion.

    Tesco Mothers Day Campaign  


     By using celebrity mother/ daughter duo, Jerry Hall and Georgia May Jagger, as brand ambassadors, Sunglasses Hut encourages the shopper to feel a sense of familiarity and aspiration. The Mothers Day campaign draws on the special relationship the two women have as well as referencing their celebrity status and glamorous lifestyle, helping the brand to seem relatable as well as desirable and luxurious.


    Could Dads do what Mums do? Lets see…


    For more Mother’s Day marketing examples, have a peek at our Mother’s Day Pinterest board!


  • Cocks in Socks

    Posted By in Vivid Blog With | No Comments Cocks in Socks

    Yes this is really happening! (Trust me, I’ve seen some horrors this week in my Facebook feed, that I cannot erase from my memory! )

    Originally made famous by the Red Hot Chilli peppers album cover and performances, this is now a ‘thing’ in aid of Testicular cancer, for Cancer Research. 

    Basically a bloke puts a sock on it and takes a photo and begs for money and posts on Instagram / Facebook / Twitter. 

    Cocks in Socks

    See more here: 

    None of them on my Facebook feed looked ANYTHING like this!  ;) 

    If you want to get in on the action boys, here’s the hash tag: #cockinasock  

    (And please don’t feel the need to share this with us) 

    There’s mucho chat  / debate in the press about this. Apparently dogs are now wearing them on their tales too, so women can get in on the action (via their dog!)


    The other campaign that has taken off this last week is the no make up selfie, raising £8m in a matter of days for Cancer Research:

    Take a photo of yourself with no make up (horror of horrors apparently!) and then donate £3 to show how incredibly brave you are (honestly!) 


    Anyway women are loving this idea and are nominating each other using Facebook as a bit of a dare (Will you be brave enough to show the world what you really look like?). Interesting use of peer pressure! 

    To donate or take part, visit Cancer Research’s Facebook Page, or take a pic and text BEAT to 70099 


    Yes this is really a thing too!  Simply position a (warm) teasp0on on your nips, take a selfie and post here. 

     Teaspoons on tits for Cervical Cancer

    Text BEAT to 70099  to donate to Cancer Research, or visit  Cancer Research’s Facebook Page

  • Inspiring Point of Sale

    Posted February 25, 2014 By in Vivid Blog With | No Comments Inspiring Point of Sale

    On average, 30-40% of Shoppers decision to purchase is made at the Point of sale, or at shelf, rising even further in specific categories, or when combined with Promos.

    The shelf/POS Unit is the last opportunity to sell your brand’s product features and benefits and convert browers into Shoppers. 

    We present a celebration of some great, fun and quirky POP, showcasing structural designs and creativity that has taken the humble FSDU / Shelf to another level, sometimes even defying gravity for maximum interruptive effect. 


    Dom Pérignon

    Point of Sale

    Not only does this Dom Pérignon display feature an array of pricey bottles of champagne, but that book you see is actually a touchscreen panel which allows the shopper to browse its pages with the wave of a hand, and wait for it, the screen above it is actually behind a parallax barrier projecting 3-d visuals without the glasses!




    Welcome to the world of Milka! By adding the cow head and body shape to a fairly standard shelf display, the brand have transformed this unit and are sure to grab customers’ attention, whilst pushing the brand identity and being cute. 




    Walking in to Monki is like walking into a fashion fantasy; making fashion fun with quirky accessories and even quirkier in-store displays. This dreamy carousel themed display unit, grabs the customers attention whilst displaying product in a beautiful way.



    This bold and dramatic display meant that consumers didn’t need to be close to the stock to trigger curiosity about the product.The strawberries promote the natural content of the product, whilst also acting as very effective signage, visible across the whole store. 




     This POS stand for Jameson whiskey promotes the Irish roots of the brand, along with it’s heritage and distillery process. 


    Amsterdam Gin


    This art deco style cityscape POS unit cleverly utilises the containers to build up a bulk stack floor display for Amsterdam Gin, topped with simple and very cost effective POP material. 


    Viktor & Rolf 


    The Flowerbomb Rose Explosion POS launch campaign has been conceived to highlight the opulence and extra-luxury aesthetic of the new Viktor & Rolf fragrance, in line with the design of the bottle and the visual. 




    Beautiful platform created by Barbour that aptly displays the product ranges whilst supporting and celebrating the brands rich history.




     This glamorous Barbie Jet display completely owns the shop floor, bold and fun! POS such as this will drive talkability and increase traffic to the toy department of the store, not to mention pester power.


    Coke Zero


    Great visual metaphor with this inverted pyramid display from Coke Zero!



    These amazing CDUs for sports-brand Anta were made using the cardboard of the brands shoe boxes. Designed to represent three prominent Chinese Basketball players, that are sponsored by ANTA, the project won two awards at the International Cannes Lions Awards in 2011.


  • Pick of the Pop-Ups!

    Posted By in Vivid Blog With | No Comments Pick of the Pop-Ups!

    In the last 5 years, pop-up shops have literally been popping up all over the place. 

    Traditionally employed by savvy retailers and town centre councils who want to exploit free/ temporary retail units, pop ups are now being used in a more strategic way by brands and retailers. Many are using the  temporary nature to trial new product or retail concepts under the radar, whereas others are using pop ups as an opportunity to run soft launches of new products, set up innovative retail experiences or just for the pure fun of it for PR purposes.

    Pop ups marry retailer shopper marketing, experiential and creativity to present the visitor with the ultimate brand experience in a unique environment.  The limited time frame helps to suggest an exclusivity – almost on a par with an art gallery exhibition, transforming a shop into a destination . 

    We have compiled a list of our favourite pop up shops:


    ebay pop up

    This was a radical step for eBay, the pure play online retailer.

    Without a single product inside this pop up, visitors used an augmented reality app to scan images in order to see a 3D overlay of the product. Purchases could then be made via mobiles. Great idea, but maybe this needed to be taken a step further in order to deliver something over and above their offer online.


    Veuve Clicquot

    veuve clicquot pop up bar

    Using an original 1950’s Airstream food van, the brands signature yellow hue covers this luxurious  diner. An unusual choice for Veuve Clicquot – a French band known for its luxury positioning.  One has to wonder if this is an attempt to give the brand a more down to earth, attainable feel and if so, whether this actually makes the brand less desirable and exclusive?


    H&M Pop Up shopH&M pop up store

    This quirky, innovative pop up by H&M appeared on the beach in Holland, but only for 2 days. The concept was that the store simply’washed up on shore’ and sold H&M’s Water Aid apparel. The collection was a mixture of hats, shorts, bikinis, t-shirts and flip flops. H&M donated 25% of their profits to Water Aid. Philanthropic and Genius!


    Kelloggs tweet pop up shop

    Kelloggs Tweet Pop up Store

    Special K’s London pop-up, The Tweet Shop (a play on the classic British “sweet shop”), was set up to launch the new Special K Cracker Chips in the UK. The pop up shop utilised social currency in the form of tweets for a free packed of savoury treats.

    Doc Martens

    Doc Martens pop up storeDoc Martens Pop Up store

    This is a very different approach for Dr. Martens’ , whose heritage and attitude catapulted it from a working-class essential to a counter-cultural icon. 

    This store has a minimalist industrial style with display materials taken straight off a building site.  The iconic yellow and black colours that are traditionally linked to the brand image and it’s location in trendy Spitalfields Market in London, mean that customers are reminded of the brands heritage in a modern artistic way, as well as its place in contemporary hipster culture.


    Pepsi Pop Up Shop

    Pepsi Pop up shop

     To celebrate the launch of their new logo, Pepsi commissioned this quirky pop up drinks stand in New York.

    With customer interaction available during the day and stylised lighting after hours, this pop-up doesn’t miss the chance to grab the attention of passers by whether it be day or night.

    Louis Vuitton

    Louis Vuitton pop up storelouis vuitton pop up store

    If there was a first prize for innovative pop-ups, Louis Vuitton would definitely be a main contender. This Pop Up is almost like entering a shell and could easily be mistaken for an art installation. The brand succeeds in creating an immerssive  & stunning display for their luxury goods.


    Boxpark pop up shop

    BOXPARK in Shoreditch, was the worlds first pop-up mall. It actually consists of a row of  stripped and refitted shipping containers that have been placed together to form a unique, low cost ‘box shop’.

    With a mix of local and global fashion and lifestyle brands, galleries and cafes placed side-by-side, the shopping experience is truly unique and a great way of allowing independent brands to find their feet on the high-street. Although one has to wonder whether the inclusion of big brands such as Nike helps to draw attention to the site (and thus the lesser known labels), or whether it instead just allows these big brands to leverage the edgy credibility of Shoreditch.

    Diesel Boombox

    Diesel Pop Up Shop

    Diesel Pop Up Shop

    These fabulous wooden boombox pop up shop was created by StudioXag for Diesel. These expert makers have spared no detail and you can almost hear the music as you walk down the street.

    Moore and Giles / Bulleit Bourbon 

     bulleit bourbon pop up bar

    bulleit bourbon pop up bar

    This marketing vehicle takes tailgating to a whole new level, by merging old-fashioned American craft-making from Moore and Giles with premium Bulleit Bourbon.

    The wood-paneled outer shell and details are made from reclaimed oak bourbon casks, while the amber-colored honey brown leather seats will darken over time, in a manner similar to maturing bourbon. A well thought out and considered marriage of brands that each help each other to produce a strong visual identity and sense of heritage, as well as a fun luxury pop up bar for visitors.


    illy pop up store

     This illy pop-up shop is completely self contained and literally pops up when needed. Made from a recycled crate, the store brings their brand values on sustainable development to life,


    chanel pop up store

    Chanel created a pop-up flower stall outside their main boutique in Covent Garden, to celebrate Mothers Day weekend.

    The French fashion house gave away hand-tied posies when any 100ml bottle of fragrance was purchased. The historical floral association with Convent Garden makes this temporary promotion by Chanel particularly appropriate.

    Models Own

    Models Own Pop Up Store

    Cosmetics brand, Models Own, created this eye-catching large scale bottle shaped pop-up shop to showcase their brand at Westfield London and Brent Cross Shopping centres. Made to look like a giant bottle of nail vanish, tipped on its side, the store invites customers to shop inside and sample more of the nailvarnish for sale or try out some false lashes. This is a really impressive piece of retail design, fun and playful and perfectly targeted to their audience.


    uniqlo pop up shop


    This giant fleece animal was created for Uniqlo’s ‘Fleece Wonderland’ pop-up store in Tokyo, using 170 of the brands fleece jackets. By doing this, the temporary store created an engaging retail environment encompassing various merchandising skills to create an immersive shopping experience. 

    Hotel Everland

    Hotel Everland Pop UpHotel Everland Pop Up

    The first of its kind, The Hotel Everland is a fantastic one room pop up hotel concept that premiered in Leipzig in 2006 and then Paris in 2007. 

    Available for one night only, the 10 ton capsule room is suspended on the end of a crane – perfect if you like that element of danger whilst you sleep! ;)

    Naturally, all the luxuries of a top hotel were featured, including a mini bar and vinyl collection alongside the most enviable views across the city.

    Whilst this pop up was created as part of an art project, we think it would have been a great way of advertising and promoting a brand hotels brand, such as Booking.com or LastMinute.com.

    For more fabulous examples of pop-up stores, why not have a look at our selection on our Pinterest page. 



  • Page 4 of 13« First...«23456»10...Last »