The 21st century vending machine will leave you delving for your credit card rather than your loose change, and is more likely to supply you with a designer handbag over the once standard chocolate bar. We have been looking at the latest, most innovative and fun vending machines out there.
Selfridges department store have recently installed the worlds first champagne vending machine. The decadent addition to their Christmas Emporium contains up to 350 bottles of Moet and Chandon champagne, each of which is coated in miniature Swarovski crystals!
For a reasonable £18, customers can purchase one of the 200ml bottles either as a gift for a loved one or to devour there and then, in an attempt to lessen the pain of Christmas Shopping.
This in fact only the latest in a line of luxury vending machines that have been unveiled in recent times.
Earlier in the year, Selfridges provided a Chanel vending machine that dispensed mascaras and their rival department store Harvey Nichols hosted a BeautyMart machine that dispensed an array of beauty treats.
Commuters in New York City can access a variety of L’Oreal products from vending machines in the subway. With choices designed to clash or match outfits – customers need never panic about leaving the house without an appropriate lipstick again!
Over on the higher end of the pricing scale London’s Westfield shopping centre introduced a machine that dispenses gold bars called ‘Gold to Go’. Whilst Westfield malls in LA have vending machines filled with luxury food goods such as caviar, truffles and even snails.
And for all the really big spenders out there, a vending machine at the Mondrian South Beach Hotel in Miami sells luxury items such as Bentley cars and even 24 carat gold handcuffs …
However this new generation of vending machines are not just for the luxury shopper and sometimes the contents do not require any cash in exchange!
Hellmann’s mayonnaise recently created a slot machine that allowed customers in Brazil to pull on a lever in order to dispense recipe instructions and samples of dishes that used mayonnaise in the ingredients. Even better though, if a lucky customer hit the jackpot, they were rewarded with multiple jars of Hellmann’s mayonnaise.
Strongbow latched on to the trend for personalised vending machines when they launched their new dark fruit drink with the ‘Earn it’ campaign. Commuters in London’s Victoria Station were challenged to hit targets on an interactive vending machine that rewarded successful applicants with a refreshing Strongbow dark fruit drink.
The most famous of these promotional vending machines are probably Coca Cola’s ‘Friendship Machine’, which offering a two for one service on the condition that you worked alongside your friend to claim your prize.
These vending machine installations allow customers a more beskoke, fun and personalised in store/ on the go service. Providing there are no ‘trapped behind the glass’ moments, which are often experienced with the regular confectionary vending machines, this is an excellent idea!
These machines create a fun shopping experience that is more personable and instant than an online shopping service, as well as creating conversation and interaction between fellow shoppers.