Advertising is omniprescent -- literally everywhere you look and everywhere you go. So how can you stand out and ensure your message is heard and your creative is seen?
Guerilla Marketing is a marketing technique that focuses on the surprising and unconventional to interract or engage with people in a memorable way. Originally a concept aimed towards small businesses with a small budget, this hasn’t stopped larger brands from adopting the same ideology. Here is a selection of our favourites.
An innovative guerrilla marketing campaign by kleenex that transformed the bathroom lotion dispensers into an image of a sore nose.
On October 14th, 2012, Red Bull and Austrian extreme athlete Felix Baumgartner set a world record for the highest skydiving jump and broke the speed of sound. The Red Bull Stratos was a campaign to send Baumgartner on a death defying jump at over 128,100 feet into the stratosphere. Red Bull attracted much deserved attention for this grand stunt. On this day, they also broke social media records when they reached over 8 million confirmed concurrent views on YouTube.
Fashion chain Superette placed indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people (wearing short shorts) sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour.
Cadbury’s Creme Egg
Celebrating sports with everyone’s favourite oval treat, this giant Creme Egg sat in Covent Garden as a reminder of the brands Olympic themed ‘Goo Games’ Facebook campaign and was backed up by a series of adverts.
The Fun Theory
To make the stairway leading out of a Stockholm subway station more appealing than the escalator next to it, the stairs were coloured white and black to resemble a piano keyboard. Each step was fitted with a pressure sensor so that when people put their weight on it, the appropriate piano note sounded meaning that people could create music whilst taking the stairs. Way more fun than taking the escalator!
Enormous knickers placed strategically on buses was the simple but amusing idea conjured up to promote the body-hair removal services of strip.com.sg
For the duration of the UEFA Euro 2008 football tournament, Adidas transformed the main hall of Zurich’s Central Station into a large-scale celebration of team spirit.
On a hot day in July, Swiss pharmaceutical brand Stadt Apotheke places tags on the toes of anyone seen to be sleeping in the sun in Zurich’s largest public park, giving the park a somewhat macabre makeover. A simple and effect way of targeting a large group of people on an individual basis, that promotes a lifestyle as well as the company.