• Ocado’s ‘pop up shop window’ Review

    Posted September 13, 2011 By in Vivid Blog With | 1 Comment Ocado’s ‘pop up shop window’ Review
    Following much PR coverage of Tesco Korea’s underground shopping barcode trial, I took a trip to see Ocado’s version in London.  One of the empty stores at the shiny One New Change shopping centre at St Pauls, had temporarily been transformed into a  ‘Window Shopping’ grocery store, by papering over the windows with images of grocery product and mobile scanable barcodes. The idea is that you open up your Ocado app, scan the barcode of the product you want to buy and create your virtual shopping list on your iPhone or iPad. You then checkout online and your groceries are delivered to you at home. Interesting idea. I’m already a fan of Ocado and the Waitrose brand and as a busy professional I’m also attracted to anything that makes shopping more convenient. So I was excited to see how Ocado would employ technology to deliver something over and above a traditional grocery or convenience store. Unfortunately, I almost passed the whole store by. It was quite dark and I had a perception this would be a ‘wow’ store, of innovation, sound and interactivity. At the very least, some promo girls and boys would have helped to attract some attention and ...
  • These nails were made for walking….

    Posted September 12, 2011 By in Vivid Blog With | No Comments These nails were made for walking….
    Chanel’s nail varnishes regularly reach iconic status (Pulp Fiction Rouge Noir anyone?)  and fans wait with baited breath to hear about the latest ‘ hot’ shade to launch. Chanel are currently running this fabulous movie, brilliantly shot, edited and produced by Les Telecreatures, to promote their best selling and new range of shades, using the nails as if they were stylish shoes in a cabaret performance. Both gorgeous  and fun to watch and creatively impactful.    watch?v=HIy2siIfiMc&feature=player_embedded      
  • Spicy Meat Feast for you Sir!!!

    Posted By in Vivid Blog With | 1 Comment Spicy Meat Feast for you Sir!!!
    This campaign uses a refreshing approach to advertising a fast food company that is fun and playful and a million miles away from the annoying leaflets that gather in piles on your doorstep. The door viewer is a new ‘media’ from Papa John’s, aimed at promoting and reminding consumers of their company – capitalising on the emotive joy of seeing your pizza delivery boy standing on your doorstep.  
  • Canon Paint Sculptures

    Posted September 6, 2011 By in Vivid Blog With | No Comments Canon Paint Sculptures
    Visually stunning 3D sculptures of paint, reacting to sound. Created in collaboration with the biochemist and photographer Linden Gledhill, these ‘sculptures’  are more like time-lapse paintings commissioned for Canon‘s Pixma brand. The campaign was intended  to celebrate the beauty of ink at a time when image-capture has gone almost entirely online.  
  • Shadow Art

    Posted By in Vivid Blog With | 2 Comments Shadow Art
    A beautiful project that expresses form as shadows. Looking at the apparently random piles of rubbish and waste, it’s hard to imagine how stunning and intricate the shadows they cast, could be.    
  • Sharing Data

    Posted By in Vivid Blog With | No Comments Sharing Data
    This is a really nice idea that encourages people to share data and information in a very unusual way. You begin by cementing a usb into a wall and download something you think is interesting or want to share. Next, someone can come along and download this and in turn add something to the usb. A really interesting way of bringing people together and spreading the word!  
  • Plastic Bag Street Art

    Posted By in Vivid Blog With | No Comments Plastic Bag Street Art
    As the subway puffs out air through vents in the pavement, these plastic bag street sculptures by Joshua Allen Harris, are inflated and billow around on the street. As these pieces of art rely on the underground ventilation system, they appear at random intervals and often surprise passers by.          
  • A very British response to the London Riots

    Posted August 26, 2011 By in Vivid Blog With | 3 Comments A very British response to the London Riots
    Even amongst the anarchy of the London Riots and with the threat of extreme vandalism surrounding the community, this retailer has used intelligence and humour to communicate that they are still open for business today. We applaud them.   
  • If Pantone were a building…

    Posted By in Vivid Blog With | No Comments If Pantone were a building…
    … it might look something like this!     Photography and props by Maurice Scheltens & Liesbeth Abbens.
  • No animals were harmed in the production of this blog post!

    Posted By in Vivid Blog With | No Comments No animals were harmed in the production of this blog post!
    An interesting approach from Lifebuoy; a brand of soap containing phenol, originally marketed by Lever Brothers in England, since 1895. Below are images from their recent advertising campaign – encouraging you to wash and consider what you have been touching. Slice of toast coming up….         
  • Artwork from waste

    Posted By in Vivid Blog With | No Comments Artwork from waste
    Illustrator Kyle Bean has created an unusual series of portraits by setting down his pencil and instead using his pencil shavings to create images. Collecting the discarded remnants of a coloured pencil, Bean skillfully arranges the debris to reflect variations of tone, and even specific facial details, in these amazing and very life-like portraits. Created for Wallpaper’s ‘Handmade issue’, these fun portraits are depictions of the contributors to the edition, and portray their subtle impressions with just a few precisely placed layers of pencil shavings. Each textured portrait is formed using a different pencil crayon, where amazingly one single color creates an effect with significant depth.                          
  • Siete Pecados – Packaging

    Posted August 12, 2011 By in Vivid Blog With | No Comments Siete Pecados – Packaging
    “A Series of wines inspired by the Seven Deadly Sins. The design of the bottles reflect each one of the sins visually. Fall into temptation.” Designed by Sidecar | Country: Spain http://lovelypackage.com/siete-pecados/#more-18981            
  • Writing without words

    Posted August 2, 2011 By in Vivid Blog With | No Comments Writing without words
    Stefanie Posavec’s maps capture something above and beyond that of the others. Rather than mapping physical geography, her maps capture regularities and patterns within a literary space. The pieces featured in On the Map focused on Kerouac’s On the Road. The maps visually represent the rhythm and structure of Kerouac’s literary space, creating works that are not only gorgeous from the point of view of graphic design, but also exhibit scientific rigor and precision in their formulation: meticulous scouring the surface of the text, highlighting and noting sentence length, prosody and themes, Posavec’s approach to the text is not unlike that of a surveyor. And similarly, the act is near reverential in its approach and the results are stunning graphical displays of the nature of the subject.
  • PopShot Magazine

    Posted July 12, 2011 By in Vivid Blog With | No Comments PopShot Magazine
    Popshot is a bi-annual small art publication “intent on hoodwinking poetry back from the clammy hands of tweed jackets and school anthologies”. Popshot looks to celebrate the poetry of today and tomorrow with the whimsical arms of illustration wrapped tightly round it. Started on a shoestring budget from the kitchen of an Oxford flat, with unknown contributors, no adverts or sponsors and within only four issues Popshot became the first UK poetry magazine ever to gain worldwide distribution. “We are of the thought that the future of poetry is even more exciting than the past.”
  • How colours affect us

    Posted By in Vivid Blog With | No Comments How colours affect us
    Pantone have released their colour of the year for 2011: Honeysuckle “a dynamic reddish pink.” The colour described by Pantone, is ‘Courageous, Confident & Vital. A brave new colour, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a colour for every day – with nothing “everyday” about it.’ This leads to the question of how colours affect purchases? An infographic designed by online analytics firm KISSmetrics details the impact colour has on purchasing decisions. KISSmetrics found that each 93% of all consumers place visual appearance and colour above other factors, and that 85% of them place colour as the “primary reason” for why they buy a particular product. Buyers are also swayed by individual colours. Where red could mean “energy” and “creates urgency”, purple is used to “soothe and calm”, the infographic states. And for brands looking to home in on the impulse shoppers, KISSmetrics said red, orange, black and blue are the colours that appeal to that demographic. http://www.stumbleupon.com/su/1llGpU/designtaxi.com/news/33607/Infographic-How-do-Colors-Affect-Purchases//r:t  
  • Destroyed Apple products

    Posted By in Vivid Blog With | No Comments Destroyed Apple products
    San Francisco graphic designer Michael Tompert and photographer Paul Fairchild are trying to make people think about their relationship with these universally beloved gadgets. Having spent the last several months purchasing the newest in Apple consumer technology and then creatively destroying the pricey toys, the results, which they photographed, went on display at a gallery exhibition. ‘it’s not about destroying old products. it’s about our relationship with the new.’  
  • Print vs Digital

    Posted By in Vivid Blog With | No Comments Print vs Digital
      After an ad we posted on the YCN website for a design intern, we were amazed by how many responses we received. With over 90 applicants emailing us their PDF portfolios we got to see a lot of great work. People had branded themselves in amazing ways and had spent some time writing cover letters. One thing that we couldn’t understand was how much work was just being screen grabbed digitally. A poster can look very boring when viewed as a flat image, there are many ways in which you can bring life to your work by simply printing it out and photographing it. Some simple ways this can be done include holding it up, hanging it on a wall with bulldog clips or even laying it on the floor. With a little life given to your work you can really bring out the finer details. So what do you think; Print or Digital?  
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