The month of October sees the marketing world embrace their love for the dark side and have a little fun for Halloween. By getting into the spirit of the holiday, brands can reach out to customers in unconventional ways to increase customer engagement and raise brand awareness. From spooky to just plain funny, here’s our round up of the best Halloween themed marketing around:
(Warning, this post is features lots of gore, ghosts and spider webs!)
Using the hashtag #TrickOrTreat, customers can prizes by sharing their themed costumes on Twitter or Instagram to win prizes. The website also has dedicated pages for customers to browse suitable accessories that can be put together to create an eerie ensemble.
This Halloween push is mirrored on their other platforms, such as their Instagram below:
Oreo Cookie celebrates Halloween with a ’Little shop of horrors’ inspired Vine that shows for the first time on videograph the creation of an #OreoLab ‘nomster’.
ASOS engage their customers with lots of glamorous yet spooky Halloween costume ideas for fashion conscious party goers.
ASOS have been utilising all the social media channels, such as Vine and Twitter (seen below) in their cute themed posts that show staff members dressed up and ready to party in style!
Everybody knows that Horror movie characters make poor decisions, so Geico urge viewers not to make the same bas mistakes and chose them as your car insurer. A fun little jab at all the horror movie clichés in this ‘just in time for Halloween’ advert.
LEGO has launched a ‘spookify your LEGO sets’ contest on its website, where builders can upload pictures of their creations and have them featured throughout the month.
The contest has had a great reaction on social media, with posts on Instagram getting over 21 thousand ‘likes’ and lots of customer engagement on Twitter and Facebook.
Never shy to celebrate, Asda have pulled out all the stops to push Halloween on multi-platforms and using a variety of technology.
There are lots of in-store displays and even a whole aisle dedicated to Halloween accessories for party goers!
The store are also using augmented reality to hold a Monster Hunt in-store ahead of Halloween where shoppers are invited to take part in stores around the country. Using clue sheets as well as the AR technology, shoppers can ‘zap’ masks on their smart device to reveal AR content and transform themselves into character Sir Spook or George-ina, using the “Spook Swap” function to switch between characters.
Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters.
IKEA Singapore has recreated it’s own terrifying version of The Shining.Late night shopping will never feel the same again eeek!
If the video leaves you inspired as well as terrified, customers can also check out the US Ikea website for themed room suggestions that transform regular products into Halloween suitable pieces
And here in the UK, the Facebook page continues to appropriate regular Ikea items into Halloween accessories -- A great way to inspire customers and drive purchase.
Mini Babybel has released special limited edition Halloween packaging for the second year in a row, by taking the regular red casing and adding the face of a gruesome ghoul into the mix!
The brand also have a new downloadable augmented reality and gaming app, called Babybel Buddies.By scanning their individual wrappers, consumers can enjoy an augmented reality experience featuring one of the six Mini Babybel Halloween characters.
This Halloween, Waterstones have invited customers to play a blogger mystery game called, The Descendents, which will incorporate diary entries and Twitter clues to allow players to piece together the mystery and unmask the blogger-averse creature. A dedicated Twitter account called @mysteryclues plays host to the collection of clues, red herrings and wild theories from rival players. Any sleuths who correctly piece together what’s going on using the hashtag #bloggermystery will receive a £50 book token courtesy of the retailer.
Chupa Chups have launched a Halloween themed ‘choose your own adventure’ style game on Instagram, where players navigate a haunted house in search of a kidnapped Chupa Chups lollipop before it gets a licking, making a series as of crucial decisions as they do so, with plenty of horror tropes and film references to keep people amused!
The Halloween theme is covered on all of the brands social platforms, including on Facebook where the hashtag #dontgiveachop followed with a picture of some spooky finger art can result in prizes for winners!
Feel like more? Then check out our Halloween pin board !