• Top 10 Alcohol Packs

    Posted February 20, 2014 By in Vivid Blog With | No Comments Top 10 Alcohol Packs

    A lot of research and investigation in the seedy pubs, bars and private member dens of London, Moscow &  Mexico went into the curation of this post. Hic….

    1.

    Colier Sparking Wine

    Colliers Packagin_Vivid Brand Blog

    Colliers Packagin_Vivid Brand Blog

    Colliers Packagin_Vivid Brand Blog

    2.

    My Private Brewery

    My Private Brewery_Vivid Brand Blog

    3.

    Viejo Inde Cente

    Viejo Inde Cente_Vivid Brand Blog

    4.

    Two Roads to Courage, featuring Bulleit Bourbon

     Two Roads to Courage, Vivid Brand

    A gentleman by the name of  Tyler Riewer  is fortunate to have the best friends on the planet.  As a birthday gift, they created a custom suitcse fitted to hold a set of brass knuckles and a bottle of Bulleit Bourbon. The custom case features the words “Life is a daring adventure, or nothing,” on the exterior along with the phrase “sack up.” Inside, presumably an indicator that the contents are meant to prepare one for said adventure is the legend, “two roads to courage.”

    5.

    Absolut Crystal

    Absolut Crystal_ Vivid Brand  

    6.

    Crystal Head Vodka

     Crystal Head Vodka, Vivid Brand

    7.

    Vintage Beer Packs

     Mens Beer_Vivid Brand

    8.

    Fallen Angel

     Fallen Angel_ Vivid Brand

    9.

    Smirnoff

     Smirnoff Vodka_Vivid Brand

    Smirnoff Vodka_Vivid Brand

    10.

    Jack Daniels

    Jack Daniels_ Vivid Brand

  • Bygone Beauty

    Posted February 7, 2014 By in Vivid Blog With | No Comments Bygone Beauty

    Product marketing is permanently changing, and nothing highlights that more than a look back at some of the barmy beauty products, packaging and campaigns from the past. Through the type of product on offer and the style in which it is marketed, you can tell a lot about the era in which it was created, here are a few of our favourites!

     

    retro beauty

    Rinsing your hair with lemon juice after shampooing was one of those beauty tips advice columnists used to hand out in the 1970′s. This fun packaging highlights the lemony contents by using themed colours, text and fruit shaped bottle top!

     

    retro beauty

    Even more lemony packaging! 

     

    retro beauty 

     Nothing sells soap like the sight of a distraught, half-drowned child trapped under a hip bath!.. eeesh 

     

     retro beauty

    It might of been okay then but this type of wording is definitely not suitable in current POS design

     

    retro beauty

    Unveil your secret and most powerful weapon… Which one you say? Your compact powder duh!

     

    retro beauty

     An unusual sighting of mixed sexes, as well as a silly play on words, in this Pantene advert

     

    retro beauty

    A good example of a brand building up sales through strong packaging design and brand identity. I mean, no one actually wants to smell like blue jeans do they?!

     

    retro beauty

    Fantastic funky design for this 1970′s lipbalm by Avon, matching the shape and style of the packaging to the fruit of which it is flavored. Yum!

     

    retro beauty    retro beauty

        retro beautyretro beauty

    Tanning products from the days when anything paler than orange and any protection higher than factor 15 was a definite no go! 

     

    retro beauty

    Attracting the opposite sex is a key message in beauty advertising, for both men and women.

     

    retro beauty

    No this isn’t an advert for the latest sci-fi film. This outfit was actually sold as a ‘portable sauna bath’, a way of helping ladies sweat off all that pesky excess weight they were carrying whilst performing household chores!

     

      retro beauty

    Take that, elf’n'safety! Throw your baby a razor blade and tell it to man up!

     

    retro beauty

     

    This, er, unusual shape of the Tickle bottle invites all sorts of rude comments about what was really making those women in the TV commercials giggle uncontrollably.

     
     

    retro beauty

    I guess this would work. If you consider annoying red welts to be dimples..

     

    Creating a tomb stone for a no longer fashionable hair style seems extreme but I guess it makes things clear!

     

    retro beauty          Retro Beauty
     
    Interesting to see that Yardley of London combines their product with models of the moment -- Twiggy and Jean Shrimpton, not too dissimilar to the current campaigns of Rimmel.
     
     

    retro beauty

    Maybelline customers in the 80′s could match their lip gloss to their star sign (their shines with their signs!) with this zodiac themed range and campaign! A fun and clever marketing campaign that draws on peoples fascination with star signs

     

    retro beauty

    I’m not sure if short hair really does require a special formulation of shampoo in order to maintain shape and bounce.. hmm

     

    retro beauty  retro beauty

    Compared to a lot of the gender stereotyped advertising used for grooming products in the past, these sanitary product campaigns give women a stronger and not so compliant voice

     

    retro beauty

    Yikes .. this very peculiar, and completely sexist, ad from 1953 attempts to scare women into using their toothpaste with the threat that otherwise their morning breath will scare men away!  

     

     

  • Harrods

    Posted January 22, 2013 By in Packaging, Visual Identity Systems, Work With | No Comments Harrods

    Harrods

    Harrods Packaging

    Harrods Packaging

    Harrods Packaging

    Harrods Packaging

    Harrods Packaging

     

  • New Coke 375ml Packaging and Shopper Marketing launches

    Posted March 26, 2012 By in Vivid Blog With | No Comments New Coke 375ml Packaging and Shopper Marketing launches

    Coca-Cola have announced that they are launching a new ‘pocket sized’ range of bottles to sit alongside their core range of Classic Coke, Diet Coke and Coke Zero. The new PET range will be smaller than the standard sized bottle consumers have become accustomed to and will hold 375ml of drink.

     Coke 375ml, Coca-Cola, Vivid Brand

    Gideon Karmiloff, MD at Vivid Brand said: ‘Targeting the on-the-go occasion with a smaller pack size has been driven by key consumer insights. The Shopper Campaign and packaging we developed leverage these to connect Coca-Cola with shoppers at the decisive moment of purchase in store.”

     “With over 70% of purchasing decisions made at the chiller cabinet, we needed a simple, disruptive and relevant visual identity to stand out within the cluttered and competitive environment.“

    Vivid Brand’s Creative Director, explains: “ We highlighted the new smaller size and convenience of 375ml by clearly communicating the pocket size nature of the product. The packaging design was particularly challenging as the label is small so we focused on optimising the brand standout and de-cluttering the information.”

    Coca-Cola’s Marketing Manager, says: “This is an exciting moment for Coca-Cola and builds on our commitment to growing the choice of products available to consumers. The 375ml bottle is designed to be an affordable addition to the current range that fits in well with consumers’ busy lifestyles and desire for products they can consume whilst on the move.  Vivid Brand helped us create a great insight driven VIS toolkit supported by their strong understanding of good pack design and shopper needs. “

    See the full case study of the project here

    For more information, contact Vivid Brand: Gideon Karmiloff, Tel: 0207 421 1750

     www.vividbrand.com

     

  • Coca-Cola 375ml bottle launch

    Posted March 22, 2012 By in Instore, Packaging, Work With | No Comments Coca-Cola 375ml bottle launch

     Coca-Cola 375ml bottle launch, Vivid Brand

    Coca-Cola 375ml bottle launch, Vivid Brand

    Coca-Cola Coke 375ml PET bottle launch, Vivid Brand

    Coca-Cola 375ml bottle launch, Vivid Brand

    Coca-Cola 375ml bottle launch, Vivid Brand

    Coke 375ml Pet Bottle launch, Vivid Brand Blog

    Coke 375ml Bottle Launch, Vivid Brand

    Coke 375ml Bus_Vivid Brand

    Coca-Cola 375ml bottle launch, Trade Marketing, Vivid Brand

  • Only for Girls?

    Posted February 13, 2012 By in Vivid Blog With | No Comments Only for Girls?

    No I’m not talking about Tampax, skirts, or even lipstick – no, I am of course talking about Lynx and their current ‘ Unleash the Chaos’ campaign.

    Lynx is predominantly known, worlwide for its laddish advertising in which scantily-clad women flock towards men in their hundreds or fall from the skies in mockingly angelic costume at the push of an aerosol can’s button. With such a strong macho and frankly chauvinistic brand aesthetic and advertising some could say is demeaning to women, belittling them as nothing more than sexual objects, it is surprising to learn that they are currently launching a scent for women!

     Lynx, Vivid Brand Blog

    At first it seems, with little change in aerosol graphics and an unusually dull advertising campaign it is unlikely to appeal to women. With a target market of 15-24 year olds, however, it is possible that young teens may be a major buyer due to the heightened sexuality and personal discovery experienced during this time. With Lynx often worn by young teenage girls as an attempt to affiliate with the opposite sex, it is probable that with a women’s scent this could become a more accepted ritual, which could span across into young adulthood.

     Lynx, Vivid Brand Blog

    Similarly, like Yorkie’s ongoing campaign in which it is claimed to be “Not For Girls”, women and young girls alike respond in a retaliating way, challenging the brand by purchasing the product anyway. Women’s Lynx could be the new way of actively shunning the macho approach of the brand showing that women are in acceptance of it.

     Lynx, Vivid Brand Blog

    However, by becoming a unisex, rather than solely male brand, could the campaign backfire and alienate the very men who treasure it as a product that is just for them? Or will we start to see semi naked men, ripping off their clothing and flocking to any woman who douses themselves in the irrisistible fragrance? (We’re hoping!)

    By adding a feminine version, the overall masculinity and macho-nature of the brand may be lost, and along with it some of its loyal Lynx Lads. Time will tell…

  • Design your own Absolut Vodka bottle

    Posted September 26, 2011 By in Vivid Blog With | No Comments Design your own Absolut Vodka bottle

    We’re having fun with Absolut’s Vodka’s new Absolut Blank app. Create your own designs, using sound, blowing in the microphone or by uploading your own images. Then name your bottle and send to the gallery.

     

     Absolut Vodka, Vivid Brand Blog

    Absolut Vodka, Vivid Brand Blog

    Absolut Vodka, Vivid Brand Blog

    Absolut Vodka, Vivid Brand Blog

    To download the Absolut Blank App for the iPad, click here 

    Send us links to your creations!

  • Shadow Art

    Posted September 6, 2011 By in Vivid Blog With | 2 Comments Shadow Art

    A beautiful project that expresses form as shadows.

    Looking at the apparently random piles of rubbish and waste, it’s hard to imagine how stunning and intricate the shadows they cast, could be.

    Shadow-Art-Vivid-Brand

    Shadow-Art-Vivid-Brand

    Shadow-Art-Vivid-Brand

    Shadow-Art-Vivid-Brand

    Shadow-Art-Vivid-Brand

     

     

  • Philips Asia

    Posted August 18, 2011 By in Digital, Home, Instore, Packaging, Visual Identity Systems, Work With | No Comments Philips Asia

    Philips-Home-Lighting

    Philips-Home-Lighting

    Philips-Home-Lighting

    Philips-apr-lighting

    Philips-Home-Lighting

    Philips-Home-Lighting

  • Siete Pecados – Packaging

    Posted August 12, 2011 By in Vivid Blog With | No Comments Siete Pecados – Packaging

    “A Series of wines inspired by the Seven Deadly Sins. The design of the bottles reflect each one of the sins visually. Fall into temptation.”

    Designed by Sidecar | Country: Spain

    http://lovelypackage.com/siete-pecados/#more-18981

     

     

     

     

     

     

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