According to Retail Week, Father’s Day is expected to boost retail sales by £200m this weekend. We had a look at the variety of ways that brands are capitalising on Dad love at retail.
Duke Cannon Supply co.
A brilliant and ususual marketing strategy from Duke Cannon Supply Co. that encourage viewers to give your Dad ‘a gift he won’t hate’!
Pernod Ricard Personalisation
Timed to coincide with Father’s Day, Pernod Ricard UK is giving shoppers a unique opportunity to personalise select bottles of whisky from its portfolio with the launch of its ‘Your Signature Spirit campaign’. The campaign will drive consumers – via on-pack communication – to a dedicated microsite, where they can personalise bottle labels to create a memorable gift!
The best thing about chocolate is that it can be made suitable for any occasion, here is a great example of Thorntons making their personalisation service Fathers Day appropriate.
The most talked about ad of the season, Dove hopes to change this portrayal of fatherhood in its new campaign, launched ahead of Father’s Day. It specifically targets dads who feel their child-rearing skills are not fairly represented in the media. A great way of pulling at the heart strings and reminding viewers that Fathers Day is a great way to say thanks for all those special ‘Dad Moments’.
John Lewis Gift Ideas
Great web layout by John Lewis who offer easy to sort through present ideas based around all the different Dad types out there.
Chivas Regal Facebook Campaign
This was from last year, but we loved it! Chivas Regal offered customers the chance to create a special message to their Dad via the Facebook app.
The app also allowed you to create a dedicated cover art for your Facebook page!