The force was certainly with us in London tonight, as Fox Home Entertainment exploited the characteristics of the BT Telecoms tower to transform it into a Lightsaber. As dusk fell, C3PO flicked a switch and blue light shot up from the top of the building, lighting up the sky across London for one night only and causing everyone within a miles radius to look up in awe. 

The promotion was developed to support the release of Stars Wars: The Complete Saga, releasing on Blu-Ray this week and culminated with a star studded party at the BT venue  tonight.

A simple and clever experiential idea, executed brilliantly. The Star Wars theme tune or lightsaber humming would have completed the effect for me. 

For Star Wars Fans: feast on our favourite lightsaber fight: Yoda Fight Scene, Star Wars Episode III