The Brief
Launch a new skin protection formula into one of the most competitive health and beauty categories. Communicate a new and unique benefit to fiercely brand loyal consumers.
Our Task
Create a Shopper marketing campaign that creates the need for the product within each Shopper, communicating the problem and solution along their path to purchase, and activates their
purchase at the shelf.
The Strategy
Communicate the idea of protection from multiple aggressors at key points along the Shopper’s path to purchase, building the understanding that they need to protect themselves throughout their day.
