We are very iSad at Vivid Brand. In memory of Steve Jobs and the huge impact he has had on design and the integration of technology and User Interfaces in a relevant and stylish way to consumer’s lifestyles (was there ever a time before iPods and iPhones???), we look at other products that have changed the way we live.

Before iPhones……there was the Polaroid Instant Camera. You needed big pockets in those days.

Before iPhones …..there was the ‘Mobile’ phone from Motorola. Mobile, if you didn’t mind carrying it around with you in it’s own bag and were a trained bricklayer.

Before the iPod….there was the Sony Walkman. Launched in 1979, this product was the hip product to be seen with in the 80s, providing mobile music on the go.

Yo Yo!! Before iTunes, digital downloads and docking stations…… there was the Ghettoblaster which looked best when perched jauntily on the edge of your shoulder

Before iPods……you needed a Sony Walkman, a Ghettoblaster AND a cassette tape. Your Maxwell or JVC Cassette would probably hold a scratchy recording of the Top 40, or a special mix from your girl/boy friend/admirer, recorded by pressing a combination of multiple buttons down at exactly the same time from broadcasts on Radio 1 or Pirate Radio, then lovingly emblazoned with a ‘meaningful’ title in your best handwriting. 

The pencil. If you don’t know why this is relevant to the listening of music in the ’80s, you are too young to be reading this post. Google it on your Mac/iPhone/iPad.