Never has a man so regretted asking me that question as the poor guy in Pret a Manger on Theobolds Rd did today. I suppose he was expecting a ‘fine’, but I was in an honest mood and so all my trials and tribulations fell out my mouth – oops!

What happened next was a surprise – the same kind Spanish man came over and deposited a Latte ‘on the house’ and said ” I hope your day gets better!’. Well it already has! So thank you Mr Pret man, for your simple act of kindness

This blog post is in honour of you and Pret a Manger, who I think are doing a magnificent branding job, but who also genuinely seem to care about their customers. Whilst Starbucks recently ran their ‘Introduce yourself today and get a free Latte’ campaign, Pret seem to already know their regular customers, to engage with them on a one-to-one, real level (that is not directed from Coffee HQ) and to know their names already.

 

The interior reflects the natural ethics of the brand . The supporting strap line reminds you that you are eating freshly prepared food.

Even the napkins re-enforce that brand ethics

A reminder that Pret has been around since 1986 and was one of the pioneers of freshly made, natural, fast food in the UK.