The Brief
As part of an integrated marketing campaign, create a relevant and compelling Shopper campaign based on a TTL core creative idea.
Our Task
Interpret the core creative idea “Hello you” into a Shopper expression to continue and complete
the Shopper’s journey in store. Create a Shopper marketing campaign that engages the Shopper
and activates purchase across all channels.
The Strategy
Create a Shopper expression of the CCI that resonates with Shoppers, and ultimately activates purchase. Identify the key Shopper profiles, missions and consumption occasions to build communications that directly target Shoppers with relevant messages at key points on their journey
The Results
