Vivid’s head honcho was lucky enough to stay at the Cosmopolitan in Las Vegas recently and came back enthusing about the digital experience in the Atrium.
It is a great example of how integrating simple digital panels that are relatively cost effective, can entirely transform an area and turn it into an experience to explore, investigate or simply marvel at.
The beauty of this system is that once installed, the content can be updated regularly to keep the engagement fresh and interesting.
The next step would be to incorporate some interactive gesture control panels, so viewers could influence or play with the content themselves and be immersed in an activity or scene.
A great example for retailers and brands to to look at and learn from.