• New Coke 375ml Packaging and Shopper Marketing launches

    Posted March 26, 2012 By in Vivid Blog With | No Comments New Coke 375ml Packaging and Shopper Marketing launches

    Coca-Cola have announced that they are launching a new ‘pocket sized’ range of bottles to sit alongside their core range of Classic Coke, Diet Coke and Coke Zero. The new PET range will be smaller than the standard sized bottle consumers have become accustomed to and will hold 375ml of drink.

     Coke 375ml, Coca-Cola, Vivid Brand

    Gideon Karmiloff, MD at Vivid Brand said: ‘Targeting the on-the-go occasion with a smaller pack size has been driven by key consumer insights. The Shopper Campaign and packaging we developed leverage these to connect Coca-Cola with shoppers at the decisive moment of purchase in store.”

     “With over 70% of purchasing decisions made at the chiller cabinet, we needed a simple, disruptive and relevant visual identity to stand out within the cluttered and competitive environment.“

    Vivid Brand’s Creative Director, explains: “ We highlighted the new smaller size and convenience of 375ml by clearly communicating the pocket size nature of the product. The packaging design was particularly challenging as the label is small so we focused on optimising the brand standout and de-cluttering the information.”

    Coca-Cola’s Marketing Manager, says: “This is an exciting moment for Coca-Cola and builds on our commitment to growing the choice of products available to consumers. The 375ml bottle is designed to be an affordable addition to the current range that fits in well with consumers’ busy lifestyles and desire for products they can consume whilst on the move.  Vivid Brand helped us create a great insight driven VIS toolkit supported by their strong understanding of good pack design and shopper needs. “

    See the full case study of the project here

    For more information, contact Vivid Brand: Gideon Karmiloff, Tel: 0207 421 1750

     www.vividbrand.com

     

  • Egg-citing! The Big Faberge Egg Hunt

    Posted March 13, 2012 By in Vivid Blog With | No Comments Egg-citing! The Big Faberge Egg Hunt

    Strolling through Covent Garden last week, I happened upon a peculiar but rather striking egg sculpture. On closer inspection, I discovered that I had unwittingly found Moonbow, number 84 of 200 eggs, scattered around London, in aid of  Action for Children.

    Moonbow Egg

    Spotted in Covent Garden by Rachel

    These egg-stroardinary eggs have been created by leading artists, designers, architects and jewellers. To find them yourself, download one of 12 zone maps and get searching around London as the more eggs you find, the more chance you stand of winning a fabulous prize: The Diamond Jubilee Egg, valued at over £100,000! Simply scan the QR code on the egg to log your find with Facebook, or send a text.

    Faberge Egg Hunt, Vivid Brand Blog

    Another spot by Seb – this time in Selfridges

    Faberge Egg Hunt, Vivid Brand Blog

    Spotted on the Southbank by Rachel

    Faberge Egg in Sweetshop, Covent Gdn

    A knitted egg spotted by Rachel in a Sweet Shop in Covent Garden

     The Big Faberge Egg Hunt

    Those of you sitting on a nest egg of cash could even become  the proud owner of one of these unique pieces of art through egg-sclusive auctions, or purchase egg goodies at The Big Egg Shop at Selfridges.

    So come on London, get cracking and join the hunt! 

    Find out more at: www.thebigegghunt.co.uk