"Je vais au supermarché en semaine parce que je trouve le personnel plus amical et je ne peux pas toujours voir/trouver ce que je veux." (Margaret, 67)

Le vieillissement de la population est en augmentation, c'est pourquoi les marques et les détaillants doivent capitaliser sur l'opportunité de développer des solutions d'achats spécifiques pour ce marché cible.

"I avoid shopping in stores at all costs. I buy everything online, it's so much easier with having kids." (Gillian, 35)

Shopper strategies have been developed for many retailers, but brands and retailers have yet to adapt these successfully for the web.

"Ik koop biologische en lokale producten en neem altijd mijn eigen boodschappentas mee." (Theo, 34)

Onderzoek heeft aangetoond dat wij, als consument, eerst onze 'zelfzuchtige behoeften' vervuld willen zien. Echter, communicatie over maatschappelijk bewustzijn, op een unieke en relevante manier, wordt steeds belangrijker bij het beïnvloeden van koopgedrag.

We transform consumer and shopper insight into active strategic planning, the ‘so what’. This enables our creative teams to write, design and execute communications that are driven from the heart of the brand to the fingertips of the shopper.

"Passo al supermercato almeno dieci volte alla settimana, porto sempre a casa qualcosa." (Francesca, 22)

Mentre la copertura della pubblicitá tradizionale diminuisce, l'aumento della tendenza a fare spese più piccole e frequenti crea per le marche maggiori occasioni di contatto con i consumatori sul punto vendita.

"I try to buy organic and local products, and I always bring my own bags." (Rosie, 34)

Research has confirmed that we, as consumers, need our ‘selfish needs' to be satisfied primarily. However, social conscience communicated in a unique and relevant way is increasingly important in influencing shopper behaviour.

Over the last 15 years we have worked, internationally, with manufacturer brands and retailers to develop communications that turn shoppers into purchasers.

We work with our clients to create shopper-driven strategy, communication and packaging that has proven value.

"J'utilise toujours les caisses automatiques… je n'ai ainsi besoin de parler à personne." (Michael, 27)

Les caisses automatiques permettent une réduction des temps de transaction, mais la caisse traditionnelle reste une opportunité clé dans l'impulsion des ventes, qui est rendue superflue.

"Ik ga door de week naar de supermarkt, omdat ik het personeel dan vriendelijker vind, en ik niet altijd zo makkelijk kan vinden wat ik nodig heb." (Mary, 64)

De groep ouderen in de maatschappij groeit, maar merken and winkelketens hebben de vele mogelijkheden om specifieke oplossingen voor deze doelgroep te ontwikkelen nog niet volledig benut.

"I go to the supermarket during the week because I find the staff are friendlier and help me find what I want." (Fred, 78)

The ageing population is increasing, yet brands and retailers have yet to maximise the opportunity of developing specific shopper solutions for this target market.

We are always looking to create opportunities and new relationships so send us an email or give us a call.

Contact Gideon Karmiloff
E: gideonk@vividbrand.com
T:+44 20 7421 1750

26-34 Emerald Street, London, WC1N 3QA

"Uso sempre le casse self-service... così non ho bisogno dell’aiuto di nessuno." (Ola, 26)

Il self-service riduce i tempi di pagamento ma riduce anche le opportunitá per gli acquisti di impulso alle cassa.

"I must visit the supermarket at least ten times a week, always picking something up." (Gemma, 22)

Whilst exposure to traditional advertising decreases, the trend towards convenience shopping creates increasing opportunities for brands to 'touch' the shopper in the retail environment.

"I always use the self-service checkouts... means I don't need to talk to anyone." (Manuela, 27)

Self-service ensures transaction times are reducing but the checkout is a key impulse sales opportunity which is being made redundant.

"J'essaie d'acheter des produits biologiques et locaux et j'apporte toujours mes propres sacs." (Ali, 52)

Les recherches ont confirmé que nous, en tant que consommateurs, avons des 'besoins égoïstes' d'être satisfaits en priorité. Cependant, la conscience sociale communiquée d'une façon unique et pertinente est de plus en plus importante en influençant le comportement d'achat.